So, the new service from Google is out, called Google Buzz. It was coming, I guess, considering the growing shift towards social media, and the falure of the giant to get a firm hold of this market. Previous attempts were, to put it softly, not very successful. Remember Orkut or OpenSocial? No surprise if you [...]
Archive for the ‘Internet’ Category
February 10th, 2010
Buzz On Google Buzz
Zalim 
Posted in Innovations, Internet 
Tags: google buzz, Innovations, Internet, microsoft, opensocial, orkut, social media, twitter, yahoo! 
No Comments » February 10th, 2010
Choice Of The Content Language
Darren Rowse at ProBlogger posted a question to find out how in which languages his audience preferred to blog. People from all over the world responded, some of them use English to reach a wider audience, other are willing to sacrifice the number of readers to certain reasons of their own.
To me, the choice of [...]
February 7th, 2010
Parisian Love With Google
This news comes to me from Engadget.
Google’s ad will most probably be aired during the SuperBowl show. The ad is just great, simple yet catching. It surely deserves a spot in that greatest show of the US.
The video is here:
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February 5th, 2010
Anti-Alcohole Ad Using A Tale By The Brothers Grimm
A Russian ad has been posted on video-streaming sites. The ad is aimed to remind the hazards of alcohole abuse. The story seems to be based on a tale by the Brothers Grimm about a Rat-catcher who led the rodents to water to drown them. A very nice move, powerful and catching. Unfortunately, I don’t [...]
January 24th, 2010
A Happiness Machine From Coca-Cola
I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind.
I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The video [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » January 12th, 2010
VisitDenmark’s Strange Move Brings It Down
The Danish tourism promotion agency VisitDenmark has made a shockingly strange advertising move, which seems to have proved blunderous in the end.
In brief, the viral video showing a young mom talking about a one-night meeting with some touristm, was posted on YouTube. The baby in her hands is, thus, the outcome of that night. What [...]
Zalim Posted in Advertising, Culture, Internet, Marketing Tags: Advertising, Culture, denmark, internet ad, viral, youtube No Comments » November 11th, 2008
Is Mailing Outdated?
It is recognized – not unjustly – that emails have won the bigger share of direct mailing from physical mails. Naturally, the advantages of Internet over physical communication are obvious and very strong. However, how fair is it to put an end to simple old-fashioned way – sending out mails by post?
There are a number [...]
Zalim Posted in Internet, Marketing Tags: direct mail, direct marketing, email, mail, Marketing No Comments » November 5th, 2008
10 Tips to End a Mail
It is well understood that the beginning of a direct mail is very important – that is where the first glance of a reader falls, that is where he/she decides whether he/she is going to read on or not.
As important is the body of the mail – that is where the reader will decide whether [...]
October 31st, 2008
Barilla’s Interactive Communication
It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion.
Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website – called DiscoverBarilla where a visitor can fill up his/her friend’s name and have a postcard [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, barilla, branding, cuisine, Internet, italian food, italy, Marketing No Comments » May 19th, 2008
If You Are Not Ready For It…
What happens when you start marketing before you are ready? Do you know a great way to throw your marketing money away without any effort?
I have changed an Internet provider recently at home. I am not loyal to anyone here, so I don’t have a problem switching to the one with a better offer. Akado [...]
