A set of very nice videos for Honda Jazz made by DTDigital agency from Australia.
The funny videos are made purely for Internet, and they show how much of different stuff (like ninja, rap, hipsters and massive athletes) can be packed in a single Jazz. The smart-looking man ends the smart experiments with a very very [...]
Zalim 
Posted in Advertising, Internet 
Tags: Advertising, DTDigital, Honda, Honda Jazz, video 
1 Comment » Coca-Cola UK plays a new viral just in time for Brits, with the FIFA World Cup at the threshold.
The video features Wayne Rooney and comedian James Corden shooting an ad in which the Wayne is supposed to celebrate scoring a World Cup goal. Corden (he acts as the ad director) can’t get Rooney to celebrate [...]
Zalim Posted in Advertising, Internet Tags: Advertising, coca-cola, coke, FIFA world cup, James Corden, viral, Wayne Rooney 4 Comments » More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques.
However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of mistakes [...]
Zalim Posted in Innovations, Internet, Marketing Tags: blogging, blogs, communities, Internet, Marketing, social media, web 2.0 No Comments » A German agency Sassenbach Advertising claims to have been challenged by the iconic brand to reach new target groups all over the world. The main challenge of the project was that it had to use almost no budget.
The idea that the agency came up with was pretty simple, yet promising in terms of communication coverage. [...]
Zalim Posted in Advertising, Innovations, Internet Tags: Advertising, Chatroulette, guerilla advertising, Harley Davidson, viral 2 Comments » Sostav.ru, a Russian website collecting news and articles about marketing, advertising, design and many more, happening around the world, has made a nice move to engage the audience.
Knowing how many companies related to the sphere are visiting the website during and outside the office hours, the guys have made a decision to carry out the [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, beauty contest, community, Internet No Comments » BrandDNA reports: Burger King in the US is running an inovative campaign on Digg – they’re sponsoring error messages.
Mistype a term into the Digg search feed and it returns a cheeky message promoting Burger King.
The message reads: Looks like your search had a typo. Maybe you’ve got tiny hands. The beefy $1 [...]
Zalim Posted in Advertising, Innovations, Internet, Marketing Tags: Advertising, burger king, digg, Innovations, Internet No Comments » This piece was posted on Digital Inspiration. Looks like a very wonderful case study story to me
The authour suggests to learn from Nestle how to ne present in the social media. I see here a lesson of how to NOT do it. The Facebook fan page moderator was so very rude with the [...]
You just must see this video, it’s a beautiful turnaround… At first the text reads a story of the business dying, but read it in a reverse order and you’ll get just the opposite picture.
You need to a flashplayer enabled browser to view this YouTube video
This video was prepared by the UK branch of Dorling [...]
Zalim Posted in Advertising, Internet Tags: argentina, books, Cannes lions, dorling kindersley books, mashable, politics, publisher, tbwa, video, viral 2 Comments » So, the new service from Google is out, called Google Buzz. It was coming, I guess, considering the growing shift towards social media, and the falure of the giant to get a firm hold of this market. Previous attempts were, to put it softly, not very successful. Remember Orkut or OpenSocial? No surprise if you [...]
Zalim Posted in Innovations, Internet Tags: google buzz, Innovations, Internet, microsoft, opensocial, orkut, social media, twitter, yahoo! No Comments » Darren Rowse at ProBlogger posted a question to find out how in which languages his audience preferred to blog. People from all over the world responded, some of them use English to reach a wider audience, other are willing to sacrifice the number of readers to certain reasons of their own.
To me, the choice of [...]
