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<channel>
	<title>Musings Of A Marketer &#187; Internet</title>
	<atom:link href="http://www.nastaev.com/category/internet/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nastaev.com</link>
	<description>Blog By Zalim Nastaev</description>
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		<title>Video: Brush With Death</title>
		<link>http://www.nastaev.com/2011/11/29/video-brush-with-death/</link>
		<comments>http://www.nastaev.com/2011/11/29/video-brush-with-death/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 09:25:03 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[CorridorDigital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=2726</guid>
		<description><![CDATA[Have a look at this amazing video by CorridorDigital: an artist fighting painted stains coming to life as dark people, apparently, coming from the Hereafter Share on Facebook]]></description>
			<content:encoded><![CDATA[<p>Have a look at this amazing video by <a href="http://www.facebook.com/corridordigital" target="_blank">CorridorDigital</a>: an artist fighting painted stains coming to life as dark people, apparently, coming from the Hereafter <img src='http://www.nastaev.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: center;"><a href="http://www.nastaev.com/2011/11/29/video-brush-with-death/"><img src="http://img.youtube.com/vi/gsyMiTx_CF8/default.jpg" width="130" height="97" border=0></a></p>
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		<item>
		<title>What If Facebook Were Actually A Book&#8230;</title>
		<link>http://www.nastaev.com/2011/05/17/what-if-facebook-were-actually-a-book/</link>
		<comments>http://www.nastaev.com/2011/05/17/what-if-facebook-were-actually-a-book/#comments</comments>
		<pubDate>Tue, 17 May 2011 18:46:07 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Memories]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=2170</guid>
		<description><![CDATA[Ever wondered what your Facebook profile would look like if it were actually a book? Check out the video below, or visit the Social Memories application page. Share on Facebook]]></description>
			<content:encoded><![CDATA[<p>Ever wondered what your Facebook profile would look like if it were actually a book? Check out the video below, or visit the <a href="http://www.socialmemories.de" target="_blank">Social Memories</a> application page.</p>
<p style="text-align: center;"><a href="http://www.nastaev.com/2011/05/17/what-if-facebook-were-actually-a-book/"><img src="http://img.youtube.com/vi/5vkQGSOsZRc/default.jpg" width="130" height="97" border=0></a></p>
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		<title>Artline Tweeter = Pen + Twitter</title>
		<link>http://www.nastaev.com/2011/04/01/artline-tweeter-pen-twitter/</link>
		<comments>http://www.nastaev.com/2011/04/01/artline-tweeter-pen-twitter/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 19:49:17 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Innovations]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Artline Tweeter 140]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=2013</guid>
		<description><![CDATA[A very interesting product is coming from Australia: Artline Tweeter 140, the world&#8217;s first Twitter pen. How it works: A series of accelerometers and a small camera mounted in the barrel track the pen’s movements and translate that into characters. A specially designed 4th generation microchip allows the pen access to your Twitter account, updating [...]]]></description>
			<content:encoded><![CDATA[<p>A very interesting product is coming from Australia: <a href="http://www.artline.com.au/flash.aspx" target="_blank">Artline Tweeter 140</a>, the world&#8217;s first Twitter pen.</p>
<p>How it works: A series of accelerometers and a small camera mounted in the barrel track the  pen’s movements and translate that into characters. A specially designed 4th  generation microchip allows the pen access to your Twitter account, updating it  instantly. The developers hope that this more real-life, tactile experience will make the tweeting process more engaging and more fun for the users.</p>
<p><a href="http://www.nastaev.com/wp-content/uploads/2011/04/Artline-Tweeter-140.jpg" rel="lightbox[2013]"><img class="alignnone size-full wp-image-2014" title="Artline Tweeter 140" src="http://www.nastaev.com/wp-content/uploads/2011/04/Artline-Tweeter-140.jpg" alt="" width="612" height="432" /></a></p>
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		<title>Steps for Better Affiliate Income from PPC Ads</title>
		<link>http://www.nastaev.com/2011/02/11/steps-for-better-affiliate-income-from-ppc-ads/</link>
		<comments>http://www.nastaev.com/2011/02/11/steps-for-better-affiliate-income-from-ppc-ads/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 14:20:49 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[ppc ads]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=1830</guid>
		<description><![CDATA[Abigail Eva, a webmaster and content creator to various web-resources, has kindly agreed to share some of  her materials for our consideration. Here we publish one of her articles advising on the choice of car insurance. ___ Affiliate marketing is one of the easiest ways of making the best earnings via internet. With the help [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://twitter.com/#!/evaabigail123" target="_blank">Abigail Eva</a>, a webmaster and content creator to various web-resources, has kindly agreed to share some of  her materials for our consideration. Here we publish one of her articles advising on the choice of car insurance.</em></p>
<p><em></em><em>___</em></p>
<p><em>Affiliate marketing is one of the easiest ways of making the best earnings via internet. With the help of ppc advertising you can earn much from the online Blogging. Some of the affiliate networks that are involved in the process of marketing are Click bank, Google Affiliate, CJ, Yahoo Search Marketing, and so on.</em></p>
<p>Three basic factors that must focus on the best <strong><a href="http://www.clickearns.com/">ppc</a> </strong>options<strong> </strong>are as follows…</p>
<p><strong>Campaign keywords</strong></p>
<p>The initiation factor that attracts more traffic to the site starts with the keyword selected that decides upon the sale issues. Keywords settle on the kinds of visitors who come into your site bring in profit via ppc. Making your keywords specific to the site or the article, if you focus on “health and diet plans” or “dietary supplements to lose weight” you can link words like “diet, food, health, fitness, supplements, etc…” So avoiding the irrelevant keys can make your clicks easy and more searchable.</p>
<p><strong>Ad Text and CTR</strong></p>
<p><span style="text-decoration: underline;"><span id="more-1830"></span></span>Choosing the right keywords will enhance your site to move into the top list of searchable that meets your targeted visitors on time. Ad Text centers on the Click-Through-Rate (CTR) from the Advertisement strategies. The key intention of the Ad Text is to call for the action of visitor’s CLICK. If you are a beginner and don’t know how to choose an apt Ad Text look for reference form other sites on utility of keywords, choosing clickable unique words, relevance of the keyword, and tricks on managing the ppc affiliates<strong> </strong>to make money online.</p>
<p><strong>CPC and Ad Budget</strong></p>
<p>Cost-per-click and Ad budget is also one of the factors which revolutionize through the ppc advertising terms. Variation in the CPC value affects the Profits and the Return-On-Investment eventually. Check over the quality score or the Quality index aspect brings the percentage of profit from the best ppc.</p>
<ul>
<li>The keywords are to be more specifically close to the target      page.</li>
<li>Perfect AdText to make more profit through increased CTR.</li>
<li>Numerous AdText is to be grouped into the site that carries      varied Ad Links.</li>
<li>Preference towards the Quality of the <strong><a href="http://www.perclickpays.com/perclickpays-articles/pay-per-click-affiliate-program.php">ppc      affiliates</a> </strong>gives a quick solution to meet the buyer’s expectation.</li>
<li>Demand over the product also puts its value on the gain or loss      factor over affiliate marketing.</li>
<li>Search Engine Optimization is one of the factors that are more      specific in making the debut with respect to the product and the location      towards the targeted page.</li>
</ul>
<p>Google Quality Score and Yahoo’s Quality Index are the two major terms that help in the betterment of the ppc advertising with reduced CPC and Ad Budget.</p>
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		<title>Amazing Beat Boxer Brings Hip Hop History Into A 4-Minute Beat</title>
		<link>http://www.nastaev.com/2011/01/31/amazing-beat-boxer-brings-hip-hop-history-into-a-4-minute-beat/</link>
		<comments>http://www.nastaev.com/2011/01/31/amazing-beat-boxer-brings-hip-hop-history-into-a-4-minute-beat/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 20:55:53 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[beat box]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[DDB Paris]]></category>
		<category><![CDATA[Eklips]]></category>
		<category><![CDATA[hip-hop]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Trace Urban]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=1771</guid>
		<description><![CDATA[Here is an amazing performance from the French beat boxer Eklips, in a video for music channel Trace Urban made by agency DDB Paris. 4 minutes video features the most popular hip-hop tracks over the last 30 years. I&#8217;m personally by far not a fan of hip-hop, but this guy is really amazing. And the [...]]]></description>
			<content:encoded><![CDATA[<p>Here is an amazing performance from the French beat boxer <strong>Eklips</strong>, in a video for music channel <a href="http://www.eng.trace.tv" target="_blank">Trace Urban</a> made by agency <a href="http://www.ddb.fr" target="_blank">DDB Paris</a>.</p>
<p>4 minutes video features the most popular hip-hop tracks over the last 30 years. I&#8217;m personally by far not a fan of hip-hop, but this guy is really amazing. And the viral effect seems to be working &#8211; the video has been viewed over 1,2 million times on Youtube after being posted a week ago.</p>
<p style="text-align: center;"><a href="http://www.nastaev.com/2011/01/31/amazing-beat-boxer-brings-hip-hop-history-into-a-4-minute-beat/"><img src="http://img.youtube.com/vi/g0_2vmkTmf0/default.jpg" width="130" height="97" border=0></a></p>
<p><strong>Credits:</strong></p>
<p>Advertising Agency: DDB, France<br />
Executive Creative Director: Alexandre  Hervé<br />
Creatives: Tashi Bharucha, Clement Reynaud, Alexandre Hervé<br />
Account  Supervisor: Vincent Léorat<br />
Advertiser&#8217;s Supervisor: Antoine Michel<br />
Prod  Company: Atelier Vertigo<br />
Director: Tashi Bharucha<br />
Sound Production: Studio  5<br />
Artist: Eklips</p>
<p><strong>Below are the names of tracks with the timeline on this video:</strong></p>
<p><span id="more-1771"></span></p>
<p>0:03 &#8211; 0:13 Sugarhill Gang &#8211; Rapper&#8217;s Delight<br />
0:13 &#8211; 0:16  Grandmaster Flash &#8211; The Message<br />
0:16 &#8211; 0:24 Afrika Bambaataa &#8211; Planet Rock<br />
0:24 &#8211; 0:30 Doug E. Fresh &#8211; La Di Da Di<br />
0:30 &#8211; 0:40 Erik B and Rakim &#8211;  Paid In Full<br />
0:40 &#8211; 0:46 Rob Base and DJ E-Z Rock &#8211; It Takes Two<br />
0:46 &#8211;  0:50 Back To The Hotel &#8211; N 2 Deep<br />
0:50 &#8211; 0:54 Bring the Noise &#8211; Public Enemy<br />
0:54 &#8211; 1:02 Cypress Hill Insane in the Membrane<br />
1:02 &#8211; 1:11 Dr. Dre ft.  Snoop Dogg Nuthin&#8217; But A G Thang<br />
1:12 &#8211; 1:16 Naughty By Nature &#8211; Hip Hop  Hooray<br />
1:16 &#8211; 1:20 Ol&#8217; Dirty Bastard &#8211; Shimmy Shimmy Ya<br />
1:20 &#8211; 1:26  Wu-Tang Clan &#8211; The Mystery of Chess Boxing<br />
1:26 &#8211; 1:30 Method Man &#8211; Method  Man<br />
1:30 &#8211; 1:33 KRS One &#8211; Step Into a World (Rapture Delight)<br />
1:33 &#8211;  1:38 Boogie Down Productions &#8211; South Bronx<br />
1:38 &#8211; 1:40 Nas &#8211; Represent.<br />
1:40 &#8211; 1:48 Gang Starr &#8211; Full Clip<br />
1:48 &#8211; 1:51 Tupac &#8211; California Love.<br />
1:52 &#8211; 1:58 The Notorious BIG &#8211; Kick in the Door<br />
1:58 &#8211; 2:07 Eminem &#8211; My  Name Is.<br />
2:08 &#8211; 2:22 M.O.P &#8211; Ante Up<br />
2:21 &#8211; 2:28 Pharaoh Monch &#8211; Simon  Says<br />
2:28 &#8211; 2:38 Terror Squad &#8211; Lean Back<br />
2:38 &#8211; 2:40 Bone Thugs  n&#8217;Harmony &#8211; Mo Murda.<br />
2:40 &#8211; 2:52 Eminem &amp; Dr Dre &#8211; Forgot about D.R.E.<br />
2:52 &#8211; 2:57 Dr. Dre &#8211; Still Dre<br />
2:57 &#8211; 3:00 Dr. Dre &#8211; Bang Bang<br />
3:00  &#8211; 3:05 Dr. Dre &#8211; What&#8217;s The Difference<br />
3:06 &#8211; 3:20 Busta Rhymes &#8211; Break Ya  Neck<br />
3:20 &#8211; 3:22 Rick Ross &#8211; Hustlin&#8217;<br />
3:22 &#8211; 3:30 Lil Wanye &#8211; A Mili<br />
3:30 &#8211; 3:32 Red Cafe ft. Fabolous &#8211; I&#8217;m Ill<br />
3:32 &#8211; 3:44 Jay Z &#8211; DOA<br />
3:44 &#8211; 3:52 Kanye West &#8211; Power<br />
3:52 &#8211; 3:56 Dr. Dre And Jay-Z &#8211; Under  Pressure</p>
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		<title>Tipp-Ex: Subservient Hunter</title>
		<link>http://www.nastaev.com/2010/10/07/tipp-ex-subservient-hunter/</link>
		<comments>http://www.nastaev.com/2010/10/07/tipp-ex-subservient-hunter/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 08:23:17 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[hunter]]></category>
		<category><![CDATA[Tipp-Ex]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=1355</guid>
		<description><![CDATA[Well, we all remember all the buzz around the super viral story of Burger King&#8217;s subservient chicken. Tipp-Ex have started with a two-option interactive video, where you could choose to either shoot the bear or not shoot. The next step for them is now the video where the hunter does all you want, but his [...]]]></description>
			<content:encoded><![CDATA[<p>Well, we all remember all the buzz around the super viral story of Burger King&#8217;s <a href="http://www.bk.com/en/us/campaigns/subservient-chicken.html" target="_blank">subservient chicken</a>.</p>
<p><strong>Tipp-Ex</strong> have started with a two-option <a href="http://www.youtube.com/watch?v=4ba1BqJ4S2M" target="_blank">interactive video</a>, where you could choose to either shoot the bear or not shoot. The next step for them is now the video where the hunter does all you want, but his own way&#8230; Well, not always his way, it happens that the bear takes over <img src='http://www.nastaev.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Just type what you want those two to do, and enjoy, here below is the link <img src='http://www.nastaev.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://www.youtube.com/user/tippexperience" target="_blank">Subservient Hunter from Tipp-Ex</a></p>
<p><a href="http://www.nastaev.com/wp-content/uploads/2010/10/Subservient-Hunter.jpg" rel="lightbox[1355]"><img class="alignnone size-full wp-image-1357" title="Subservient Hunter" src="http://www.nastaev.com/wp-content/uploads/2010/10/Subservient-Hunter.jpg" alt="" width="610" height="331" /></a></p>
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		<title>Google, Happy Birthday!</title>
		<link>http://www.nastaev.com/2010/09/27/google-happy-birthday/</link>
		<comments>http://www.nastaev.com/2010/09/27/google-happy-birthday/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 13:00:08 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=1281</guid>
		<description><![CDATA[Today, 12th September, it turns out, is Google&#8217;s birthday. You can check this info on Google&#8217;s homepage today: it features the birthday cake image by American painter Wayne Thiebaud. Google was not very strict about their birth date previously, sometimes celebrating it on September 7. On the other hand, the domain is registered on September [...]]]></description>
			<content:encoded><![CDATA[<p>Today, 12th September, it turns out, is Google&#8217;s birthday.</p>
<p>You can check this info on <a href="http://www.google.com" target="_blank">Google&#8217;s homepage</a> today: it features the birthday cake image by American painter Wayne Thiebaud.</p>
<p><a href="http://www.nastaev.com/wp-content/uploads/2010/09/Google-Birthday-Logo.jpg" rel="lightbox[1281]"><img class="alignnone size-full wp-image-1282" title="Google Birthday Logo" src="http://www.nastaev.com/wp-content/uploads/2010/09/Google-Birthday-Logo.jpg" alt="" width="610" height="251" /></a></p>
<p>Google was not very strict about their birth date previously, sometimes celebrating it on September 7. On the other hand, the domain is registered on September 15th. Google has turned 12. Just think how much has changed in IT sphere since then, how many companies have come and gone &#8211; just in those 12 years. Google were lucky to start in this fast changing era, but they were also lucky to be among those companies that have been driving those changes.</p>
<p>So, Google, I wish you a happy birthday and a long turbulent life in the ever-changing media.</p>
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		<title>Honda Jazz: How Much Can Be Packed In?</title>
		<link>http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/</link>
		<comments>http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 09:13:37 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[DTDigital]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Honda Jazz]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=1026</guid>
		<description><![CDATA[A set of very nice videos for Honda Jazz made by DTDigital agency from Australia. The funny videos are made purely for Internet, and they show how much of different stuff (like ninja, rap, hipsters and massive athletes) can be packed in a single Jazz. The smart-looking man ends the smart experiments with a very [...]]]></description>
			<content:encoded><![CDATA[<p>A set of very nice videos for <strong>Honda Jazz</strong> made by <a href="http://www.dtdigital.com.au" target="_blank">DTDigital</a> agency from Australia.</p>
<p>The funny videos are made purely for Internet, and they show how much of different stuff (like ninja, rap, hipsters and massive athletes) can be packed in a single <strong>Jazz</strong>. The smart-looking man ends the smart experiments with a very very smart conclusion. You must see the pieces even if you are not a fan of Honda or Jazz <img src='http://www.nastaev.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/"><img src="http://img.youtube.com/vi/eW4D1lWq9Io/default.jpg" width="130" height="97" border=0></a></p>
<p><a href="http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/"><img src="http://img.youtube.com/vi/Z5dIzY7yvRA/default.jpg" width="130" height="97" border=0></a></p>
<p><a href="http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/"><img src="http://img.youtube.com/vi/9wM0B4XMu5A/default.jpg" width="130" height="97" border=0></a></p>
<p><a href="http://www.nastaev.com/2010/08/03/honda-jazz-how-much-can-be-packed-in/"><img src="http://img.youtube.com/vi/BVUQSZc-m8s/default.jpg" width="130" height="97" border=0></a></p>
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		<title>Wayne Rooney Viral From Coca-Cola</title>
		<link>http://www.nastaev.com/2010/06/07/wayne-rooney-viral-from-coca-cola/</link>
		<comments>http://www.nastaev.com/2010/06/07/wayne-rooney-viral-from-coca-cola/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:18:59 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[FIFA world cup]]></category>
		<category><![CDATA[James Corden]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Wayne Rooney]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=731</guid>
		<description><![CDATA[Coca-Cola UK plays a new viral just in time for Brits, with the FIFA World Cup at the threshold. The video features Wayne Rooney and comedian James Corden shooting an ad in which the Wayne is supposed to celebrate scoring a World Cup goal. Corden (he acts as the ad director) can&#8217;t get Rooney to [...]]]></description>
			<content:encoded><![CDATA[<p>Coca-Cola UK plays a new viral just in time for Brits, with the FIFA World Cup at the threshold.</p>
<p>The video features Wayne Rooney and comedian James Corden shooting an ad in which the Wayne is supposed to celebrate scoring a World Cup goal. Corden (he acts as the ad director) can&#8217;t get Rooney to celebrate energetically enough and starts doing it himself &#8211; he&#8217;s dancing, he&#8217;s bouncing, he&#8217;s screaming and all. Finally, the footballer gets the point and shows off a great celebration.</p>
<p>Quite a timely move from Coke <img src='http://www.nastaev.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://www.nastaev.com/2010/06/07/wayne-rooney-viral-from-coca-cola/"><img src="http://img.youtube.com/vi/EoeVzKXhEiw/default.jpg" width="130" height="97" border=0></a></p>
<p><a href="http://www.nastaev.com/2010/06/07/wayne-rooney-viral-from-coca-cola/"><img src="http://img.youtube.com/vi/ipa7Ag01sB8/default.jpg" width="130" height="97" border=0></a></p>
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		<title>5 Mistakes Of Corporate Blogging</title>
		<link>http://www.nastaev.com/2010/05/05/5-mistakes-of-corporate-blogging/</link>
		<comments>http://www.nastaev.com/2010/05/05/5-mistakes-of-corporate-blogging/#comments</comments>
		<pubDate>Wed, 05 May 2010 10:20:45 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=634</guid>
		<description><![CDATA[More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques. However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of [...]]]></description>
			<content:encoded><![CDATA[<p>More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques.</p>
<p>However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of mistakes the marketers tend to make when thinking of blogging for their companies.</p>
<p><strong>1. Blog is for selling</strong></p>
<p>Often corporate blogs are introduced by marketers who set the major objective for this kind of activity as increasing sales. You have to understand one thing here: a blog is a tool for communication in the first place. It is a sales tool in some cases…but in the last place. It’s easy to start a blog, it’s a bit more difficult to attract visitors, but probably not so much for a well-known company or brand. And once you have attracted a certain amount of visitors, the content is not a problem – they’ll help. But it is the easiest to lose it all when you start selling instead of talking. You will sell more, but indirectly, through increased loyalty.</p>
<p><strong>2. It will go along by itself</strong></p>
<p>Ok, I said it’s not the most difficult task for a good brand to attract visitors to its blog. But it won’t work as you want it to. Unless you follow up on it every minute of every hour. Customers will have problems – you will have complaints. You deal with them – you win, you ignore – you lose. Simple.</p>
<p><strong> 3. I won’t need speak to them</strong></p>
<p>Again, once you start a blog, you have to be ready for direct and open discussions with your clients. If you don’t have time for that – forget about starting it at all. If you don’t wish to deal with people in a transparent manner, forget about the blog at all.</p>
<p><strong> 4. I’m in control</strong></p>
<p>No, you are not. You control your website. You control the news block of your website, even if you have the comments module attached. You can even technically control your blog. But what’s the point of the blog in that case? A weblog or a community is for you to share with people. Whatever it is – they have to know and you have to deal.</p>
<p><strong>5. I don’t need a strategy</strong></p>
<p>You don’t need it, that’s true… if you are Google, Apple, Microsoft or the like. If you are not, do not start without it. You need a strategy, you need to set goals and objectives. Just like with the business you are supporting with the blog. Take it as a separate project with its tasks and resources. Friending with a brand just for the sake of friending is not an option for users. They need to know what the point is, what objectives are set for the project, what problems it solves and how it can be valuable for them. The value doesn’t have to be monetary or materialistic, but it has to be there some form.</p>
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