A German agency Sassenbach Advertising claims to have been challenged by the iconic brand to reach new target groups all over the world. The main challenge of the project was that it had to use almost no budget. The idea that the agency came up with was pretty simple, yet promising in terms of communication [...]
Zalim 
Posted in Advertising, Innovations, Internet 
Tags: Advertising, Chatroulette, guerilla advertising, Harley Davidson, viral 
2 Comments » Sostav.ru, a Russian website collecting news and articles about marketing, advertising, design and many more, happening around the world, has made a nice move to engage the audience. Knowing how many companies related to the sphere are visiting the website during and outside the office hours, the guys have made a decision to carry out [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, beauty contest, community, Internet No Comments » BrandDNA reports: Burger King in the US is running an inovative campaign on Digg – they’re sponsoring error messages. Mistype a term into the Digg search feed and it returns a cheeky message promoting Burger King. The message reads: Looks like your search had a typo. Maybe you’ve got tiny hands. The beefy $1 Burger [...]
Zalim Posted in Advertising, Innovations, Internet, Marketing Tags: Advertising, burger king, digg, Innovations, Internet No Comments » This piece was posted on Digital Inspiration. Looks like a very wonderful case study story to me The authour suggests to learn from Nestle how to ne present in the social media. I see here a lesson of how to NOT do it. The Facebook fan page moderator was so very rude with the fans, [...]
You just must see this video, it’s a beautiful turnaround… At first the text reads a story of the business dying, but read it in a reverse order and you’ll get just the opposite picture. You need to a flashplayer enabled browser to view this YouTube video This video was prepared by the UK branch [...]
Zalim Posted in Advertising, Internet Tags: argentina, books, Cannes lions, dorling kindersley books, mashable, politics, publisher, tbwa, video, viral 2 Comments » So, the new service from Google is out, called Google Buzz. It was coming, I guess, considering the growing shift towards social media, and the falure of the giant to get a firm hold of this market. Previous attempts were, to put it softly, not very successful. Remember Orkut or OpenSocial? No surprise if you [...]
Zalim Posted in Innovations, Internet Tags: google buzz, Innovations, Internet, microsoft, opensocial, orkut, social media, twitter, yahoo! No Comments » Darren Rowse at ProBlogger posted a question to find out how in which languages his audience preferred to blog. People from all over the world responded, some of them use English to reach a wider audience, other are willing to sacrifice the number of readers to certain reasons of their own. To me, the choice [...]
This news comes to me from Engadget. Google’s ad will most probably be aired during the SuperBowl show. The ad is just great, simple yet catching. It surely deserves a spot in that greatest show of the US. The video is here: You need to a flashplayer enabled browser to view this YouTube video Share [...]
A Russian ad has been posted on video-streaming sites. The ad is aimed to remind the hazards of alcohole abuse. The story seems to be based on a tale by the Brothers Grimm about a Rat-catcher who led the rodents to water to drown them. A very nice move, powerful and catching. Unfortunately, I don’t [...]
I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind. I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » 
