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SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age — for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s [...]
Zalim 
Posted in Innovations, Marketing 
Tags: ice-cream, Rock in Rio, samsung, SapientNitro, Share Happy, Unilever, vending machine 
No Comments » [via Popsop]
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, [...]
A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup.
The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week.
Becks is not supposed to [...]
Zalim Posted in Advertising, Marketing Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 1 Comment » Kodak have come up with a new logo for Kodak Cares project. The green-yellow leaf is meant to express the company’s aspiration for environmental friendliness.
The logo is not supposed to replace the original one, but rather it will be placed on the products that have unique environment attributes, so customers know when they are contributing [...]
A great piece of design work from Polish studio Ah&Oh made for Babees Honey.
The design studio did the naming, branding and packaging work for the client.
The idea of the packaging is very simple: the bottle looks pretty much like a bee with the yellow and black stripes on it.
Here’s the studio’s discussion:
A simple and little [...]
There should be more tips to this complex subject, but here are at least some of what I think you’ll always need to keep in mind.
1. Understand your costs
This is simple. You have to have a margin if you are in commerce. If you have a number of products serviced on one territory and with [...]
More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques.
However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of mistakes [...]
Zalim Posted in Innovations, Internet, Marketing Tags: blogging, blogs, communities, Internet, Marketing, social media, web 2.0 No Comments » What would be the very first thing you come up with when you think of advantages for private labeled goods? I’m pretty sure it is the competitive price. People at Russian retail chain Azbuka Vkusa have turned the concept upside down, and chose the super-premium segment for their private label. I applaud, ’cause I believe [...]
Zalim Posted in Business, Marketing Tags: Azbuka Vkusa, premium, pricing, private label, retail, retail chains No Comments » There’s a marketplace for electronics in the Russian capital, they call it Gorbushka. They had a night of huge saleout the other day, to celebrate which they decided to make a 3D light show for people just outside in the street. The technology used was video mapping, and the result was super cool, just great! [...]
Zalim Posted in Innovations, Marketing Tags: 3 Dimention, 3D, light show, video, video mapping No Comments » Coke is launching limited edition cans featuring the players of the French soccer squad that is going to perform at FIFA 2010 World Cup. The players are featured as if they are celebrating scoring a goal. The box rooms 12 cans with the images of Steve Mandanda, Franck Ribery, Patrice Evra, William Gallas, Lassana Diarra, [...]
Zalim Posted in Design, Marketing Tags: coca-cola, coke, collection, Design, FIFA world cup, football, limited edition, Marketing, soccer No Comments » 
