I am pretty much the guy who loves traditions. Coming from the place I come it is not uncommon. However, as traditions and wisdom of the past are good in some areas of life, they are what many business failures stem from.
People of business talk about flexibility and its importance in proper responding to the [...]
A very powerful piece of advertising art I came across the other day when browsing Internet. The ads are developed by McCann Ericksson team for Russia Today TV channel.
The ad was claimed “ad of the month” in January by Awards for National Newspaper Advertising (the ANNAs) in the British media. The ads feature two [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Advertising, ahmadinejad, controversial, Marketing, obama, politics, terror 
No Comments » If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka.
The idea is that [...]
Zalim Posted in Advertising, Culture, Design, Marketing Tags: Advertising, coupon, Design, Marketing, matreshka, mcdonalds, olympic games, packaging, russia 2 Comments » Many people of business talk about mistakes they’ve made in the past. They do so following the wisdom of the people of the past. Experience is what matters, and it matters a lot. The things you did right and you did wrong leave traces in your mind which help you do things better in the [...]
I already talked about how I love the efforts of Coca-Cola marketing people.
Cool device from Japan. Coke vending machine is actually a robot, says Stan Lee at Brand DNA.
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Zalim Posted in Design, Innovations, Marketing Tags: coca-cola, coke, Design, Marketing, vending No Comments » The story comes from Gizmodo.
BestBuy have installed a billboard on the Times Square advertising the E-cycling program. The program says that you can bring the hardware that you were going to throw away and have it recycled by paying $10. But you are not losing that money – it is transferred to you BestBuy gift [...]
Zalim Posted in Advertising, Design, Marketing Tags: Advertising, BestBuy, billboard, Design, recycling No Comments » Do you often see an ad that, you think, is not serving its purpose well? I do sometimes. All the time, in fact. But do I have a right to discuss that? Do I know the real purpose of that or the other ad?
Take, for example, the latest Google video Parisian Love. To me, it [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, google, Internet, search engine, targeting No Comments » This news comes to me from Engadget.
Google’s ad will most probably be aired during the SuperBowl show. The ad is just great, simple yet catching. It surely deserves a spot in that greatest show of the US.
The video is here:
You need to a flashplayer enabled browser to view this YouTube video
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CNN Money reports the list of 9 most overpriced offers in the US. It’s interesting to view, so I am passing it on here in brief:
1. Text messages: 6,500% markup. The small amount of data costs a carrier around 0,3 cents to transmit. But to the customer they cost 20 cents outgoing and 10 cents [...]
Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
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