LG marked the opening of IFA 2010 in style by unveiling a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the upcoming range of devices under the LG Optimus series label. The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a [...]
Coca-Cola France has teamed up with telecoms giant Orange to promote its drinks to teenagers. The Happy Blabla campaign enables Orange mobile phone users to win free calls and text messages thanks to codes printed on 265m selected drinks. It is believed to be the first campaign of its kind in France. Drinks included are [...]
Zalim 
Posted in Advertising, Marketing 
Tags: coca-cola, coke, Happy Blabla, mobile marketing, Orange, Telecom 
No Comments » [Via POPSOP] SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age — for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness. [...]
Zalim Posted in Innovations, Marketing Tags: ice-cream, Rock in Rio, samsung, SapientNitro, Share Happy, Unilever, vending machine No Comments » [via Popsop] According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the [...]
A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup. The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week. Becks is not supposed to [...]
Zalim Posted in Advertising, Marketing Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 1 Comment » Kodak have come up with a new logo for Kodak Cares project. The green-yellow leaf is meant to express the company’s aspiration for environmental friendliness. The logo is not supposed to replace the original one, but rather it will be placed on the products that have unique environment attributes, so customers know when they are [...]
A great piece of design work from Polish studio Ah&Oh made for Babees Honey. The design studio did the naming, branding and packaging work for the client. The idea of the packaging is very simple: the bottle looks pretty much like a bee with the yellow and black stripes on it. Here’s the studio’s discussion: [...]
There should be more tips to this complex subject, but here are at least some of what I think you’ll always need to keep in mind. 1. Understand your costs This is simple. You have to have a margin if you are in commerce. If you have a number of products serviced on one territory [...]
More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques. However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of [...]
Zalim Posted in Innovations, Internet, Marketing Tags: blogging, blogs, communities, Internet, Marketing, social media, web 2.0 No Comments » What would be the very first thing you come up with when you think of advantages for private labeled goods? I’m pretty sure it is the competitive price. People at Russian retail chain Azbuka Vkusa have turned the concept upside down, and chose the super-premium segment for their private label. I applaud, ’cause I believe [...]
Zalim Posted in Business, Marketing Tags: Azbuka Vkusa, premium, pricing, private label, retail, retail chains No Comments » 
