Musings Of A Marketer http://www.nastaev.com Blog By Zalim Nastaev Fri, 03 Sep 2010 11:31:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Cadbury: Flying Ostrich http://www.nastaev.com/2010/09/03/cadbury-flying-ostrich/ http://www.nastaev.com/2010/09/03/cadbury-flying-ostrich/#comments Fri, 03 Sep 2010 11:31:44 +0000 Zalim http://www.nastaev.com/?p=1192 This commercial for Cadbury Dairy Milk leaves very optimistic feelings with the viewers. The name of the campaing says it all: Glass and a Half Full Production. The campaign is developed by Saatchi & Saatchi Johannesburg.

The video brings to life the dream of flying for an ostrich, and Sammy Davis Jr. track I Gotta Be Me helps with the positive perception of the flight.

I am not sure how this is different from the notorious flying donkey that was received unambiguously negatively by the audience (including me), but I guess the donkey was just missing the music and a good cameraman :)

The donkey video has got almost 2 million views on Youtube by the way, while the ostrich movie was hit around 45,000 times.

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The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants.

]]> http://www.nastaev.com/2010/09/02/mcdonalds-beach-umbrella/feed/ 0 Volkswagen Golf: Nothing Else Really Matters http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/ http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/#comments Thu, 02 Sep 2010 08:10:04 +0000 Zalim http://www.nastaev.com/?p=1180 A very nice commercial from Volkswagen. Made by Norwegian agency Try, it features a man who discovers his wife may be having an affair. He starts investigation and just the moment he has to ask the decisive question, he is distracted by a new Golf his neighbor just bought. So, the letter that the man was seemingly writing to share about his failing family life turns out to be a letter to some auto geeks forum :) Ah, those men, they are all the same :)

Credits:
Advertising Agency: TRY, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Morten Tyldum
Photographer: Anders Flatland
Production Company: Einar Film

]]> http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/feed/ 0 Sea Shepherd: The Worst Predator Of The Ocean http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/ http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/#comments Fri, 27 Aug 2010 08:25:28 +0000 Zalim http://www.nastaev.com/?p=1172 Heads Propaganda agency from Brazil and the client – Sea Shepherd – come with an idea of a human as the worst beast of the ocean.

The worst beast of the ocean does not live in the ocean, say the prints.

Credits:
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes

]]> http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/feed/ 0 Bedrebustur Flashmob: Danish Bus Driver’s Perfect Birthday Party http://www.nastaev.com/2010/08/26/bedrebustur-flashmob-danish-bus-drivers-perfect-birthday-party/ http://www.nastaev.com/2010/08/26/bedrebustur-flashmob-danish-bus-drivers-perfect-birthday-party/#comments Thu, 26 Aug 2010 10:32:54 +0000 Zalim http://www.nastaev.com/?p=1168 This is very touching, I’m not sure whether it’s because I’ve lived in Denmark for a couple of years and can see myself inside that bus, or more likely because this is supposed to be so touching :)

Mukhtar, the bus driver, gets a sudden birthday song while driving. I am not sure how many of the passengers are part of the flashmob but surely some were just sitting minding their own business before they joined :)

Mukhtar’s first reaction of pure laughter shifts to tears when the demonstration blocking his way turns out to be another mob to greet him.

Well done, colleagues!

]]> http://www.nastaev.com/2010/08/26/bedrebustur-flashmob-danish-bus-drivers-perfect-birthday-party/feed/ 0 Mais Printing House: Mean Print Jokes http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/ http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/#comments Wed, 25 Aug 2010 06:41:32 +0000 Zalim http://www.nastaev.com/?p=1160 The print series made by Mohallem/Artplan from Brazil for printing house Mais features a couple of ways to trick clients of a cosmetic surgeon, a tattoo maker and a barber.

These jokes are made possible due to the perfect quality of printing provided by Mais. “Avoid disappointing results”, says the ad.

Credits:

Advertised brand: Mais – Printing House
Advert title: Haircut, Tattoo, Surgery
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem / Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrator: André Batista, Ellyson Lifante e Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

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Agency Rethink Communications, Vancouver has developed a very creative out-of-the box design for their business card. The card is made in the shape of a plane. It is cut with a laser and the material is cork tree, which makes it pretty light, so it really flies, although not really like a plane :)

]]> http://www.nastaev.com/2010/08/24/norburn-model-aircraft-supply-flying-business-card/feed/ 0 Dublin City: Nobody Wants Your Litter http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/ http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/#comments Mon, 23 Aug 2010 07:26:22 +0000 Zalim http://www.nastaev.com/?p=1146 An interesting concept from Dublin agency Publicis QMP. The print works have been made for Dublin City Council, and the aim is to promote clean and maintained Irish capital.

The Second Hand Trash campaign features free gum, cigarettes and fast food. The only trick is that the free stuff is used stuff.

Credits:

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

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The idea was to increase the credibility of the bank with the audience as well as deliver certain new services of the bank.

The concept is based on the stereotype that a huge promise written in a huge font on an billboard is supposed to be accompanied by some sort of a trick which is always written in a small font. These ads, however, have the footnotes confirming the main message.

To apply for a credit you only need a passport. * Yes, just a passport

We have canceled all commissions on credits. * We really have canceled them

Credits:

Agency: Loki & Bartleby, Russia
Project Manager: Vitaliy Kovalev
Art Director: Artem Kurkin
Copywriter: Artem Belyakov
Designer: Ekaterina Zubkova

]]> http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/feed/ 0 TACA Airlines: It Is A Small World http://www.nastaev.com/2010/08/17/taca-airlines-it-is-a-small-world/ http://www.nastaev.com/2010/08/17/taca-airlines-it-is-a-small-world/#comments Tue, 17 Aug 2010 19:47:14 +0000 Zalim http://www.nastaev.com/?p=1131 Print campaign from agency Publicidad Comercial Lowe and Parnership Worldwide developed for TACA Airlines (Transportes Aèreos Centroamericanos) – the brand that unites 5 independent airlines with operations in North, Central and South America and the Caribbean region.

The images are based on the play with background and foreground where big objects placed on the background are perceived as small ones. This old play has been well used for conveying the message: It is a small world.

Credits:
Advertising Agency: Publicidad Comercial Lowe and Partners Worldwide, San Salvador, El Salvador
Creative Director: Diego Deon
Art Directors: Rudy Cerna, Roberto Irula, Memo Ortiz
Copywriter: Diego Deon

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