http://www.nastaev.com Blog By Zalim Nastaev Thu, 04 Dec 2008 10:27:25 +0000 http://backend.userland.com/rss092 en IBM have revealed the list of 5 technologies that may change our lives in the next 5 years. Here the list goes: Energy saving solar technology will be built into asphalt, paing and windows. If only this becomes affordable to all people around, this is going to be more than just ... http://www.nastaev.com/2008/12/04/ibms-next-five-technologies-in-five-years-revealed/ Every detail in direct mailing is important. But have you ever thought of an envelope as the detail that might sell your offer? Below are some hints on how certain details may work in your favour. Start teasing the audience already with the envelope Start with your best offer Use pictures and graphs ... http://www.nastaev.com/2008/11/12/envelope-as-a-selling-tool/ It is recognized - not unjustly - that emails have won the bigger share of direct mailing from physical mails. Naturally, the advantages of Internet over physical communication are obvious and very strong. However, how fair is it to put an end to simple old-fashioned way - sending out mails ... http://www.nastaev.com/2008/11/11/is-mailing-outdated/ It is well understood that the beginning of a direct mail is very important - that is where the first glance of a reader falls, that is where he/she decides whether he/she is going to read on or not. As important is the body of the mail - that is where ... http://www.nastaev.com/2008/11/05/10-tips-to-end-a-mail/ Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg. Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut ... http://www.nastaev.com/2008/11/01/guerilla-marketing-ransom-note-for-b2b-clients/ It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion. Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website - called DiscoverBarilla where a visitor can fill up his/her friend’s ... http://www.nastaev.com/2008/10/31/barillas-interactive-communication/ What may be best for you - sign a contract to get a superstar an official endorser of your brand, or count on the ordinary people to spread the good rumour around? The answer, as obvious as it may seem, is never so clear. With the recent Olympic hype, let me ... http://www.nastaev.com/2008/08/26/official-endorsers-casual-advocates/ What happens when you start marketing before you are ready? Do you know a great way to throw your marketing money away without any effort? I have changed an Internet provider recently at home. I am not loyal to anyone here, so I don't have a problem switching to the one ... http://www.nastaev.com/2008/05/19/if-you-are-not-ready-for-it/ I was writing not so long ago, about Jon Lunetta trying to approach the Russian mobile marketers here in Russia, and how slow (actually zero response) the latter were... This is the tendency with mobile marketing here in Russia: companies open for a certain client - be it a old ... http://www.nastaev.com/2008/04/28/mobile-marketing-waking-up-in-russia/ Valeria Maltoni, writes here in her posting about the talking that can fail or improve your customer service. She has 10 points, which I would summarise into the following: 1. Instead of your own talking - let your customers do it, and keep listening to the carefully. Which, in its turn, ... http://www.nastaev.com/2008/04/22/customer-service-as-valuable-asset/