Musings Of A Marketer

Reading the Russian business magazines here,  I have come to a strong feeling that anything new that is being undertaken by a company is received with skepticism by ALL other players in the industry.

I mean, guys, just have some consideration to do a small reading about what goes on with your rival, and have some guts to acknowledge that they are doing a good thing, if the are. Who knows how many businesses would shut down if they all were as scared to introduce new ideas, and just how many of today’s bankrupts would still prosper if their managers paid a little more attention to the new trends and flavours.