Zalim Nastaev is my name, and this blog is supposed to accumulate my reflections on all that I deem important and interesting to me. Marketing is my favourite but I have been interested in many spheres of business and life, so do not expect me to narrow my posts down to marketing stuff :)
I have lived most of my life in Russia, which will lead me to appealing in many cases to this country’s realia. However, it is a small world in the end, and so many interesting things going on all over the world will be reflected here…
Another shocking social ad aimed to stop the habit of driving drunk.
This time it is made by Advantage Advertising from Indonesia for Qtv channel. Two friends see a party through, and when you think that one of them is just about to drive away, the story turns an unexpected direction.
You let you friend drink and drive – you could just as well kill him.
[via PSFK]
The JR EAST railway company of Japan has set up a vending machine in one of its central Tokyo stations that can detect a customer’s sex and age and recommend drinks based on these factors. The system has a 47-inch touch panel and a camera for detection; once the customer stands in front of it, it displays the recommended drinks highlighted with a red star, after which the customer simply has to touch the icon of their choice of drink. The vending machine allows customers to pay in cash, cards or via cell phones.
An interesting piece of outdoor advertising appeared on the street of Gomel, Belarus.
The billboard features a badly injured lady presened as “the champion in racing across traffic road”.
The billboard may seem offensive to some, but I believe it rather appeals to positive emotions. The main goal of averting people from crossing the road in a wrong place may not be reached but the billboard is something people will remember considering how seldom the state bodies try to be creative in their communications.
Awesome piece from Okuma, the company supplying fishing accessories 
Barnes, Catmur & Friends Auckland agency has developed a series of print pieces. The idea is that the company is so good at fishing that you can call it “born to fish” – the metaphor becomes a real thing when you look at the fishermen babies here. Very nice and catchy imaging!
Credits:
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Carlos Savage, Matt Weavers, Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson
This is mind-blowing
Indian agency Lucifer Labs has developed a series of print works for Albert Dali Naming Consultants.
The campaign called The Shortest Story refers to the brand name as the shortest story of the brand. The idea is to replace the names of the great brands with the brief stories one could tell about them. The result is awesome for Google, Haagen, Samsonite and FCUK .
The simplistic design of the prints only helps
Credits:
Client: Albert Dali Naming Consultants
Brand: Albert Dali
Website: www.albertdali.com
Agency: Lucifer Labs, Chennai, India
Website: www.luciferlabs.com
Creative: Anantha Narayan
German artist duo creates 3D pieces for Nike-supported runner club called “I Run”.
There are tons of reasons to put off important decisions for later. One of these decisions is to start taking care of your health and start running exercises. All these reasons are just an illusion, just like 3D illusions from German artists Marion Ruthardt and Gregor Vosika.
5 parks in which the club “I Run” is active will be seeing various illustrations featuring an abyss which can be passed through a log, a waterfall with a rope bridge, a rift in the earth which you pass jumping from a pitch to a pitch, closed gates and some more.
The campaign is also supported online in group Nike Running at Vkontakte.ru site (which is a Russian clone of Facebook) or at newrunners.ru.
The campaign is developed by Instinct agency.
[via Luxist]
You need a cup of coffee, and you need it fast? Then start up your Ferrari espresso machine! This machine is designed by Ilgar Rustamov, and while it remains a concept at present, knowing Ferrari’s penchant for churning out branded stuff, it could be only a matter of time before we see it on store shelves.
The design centers around a Prancing Horse-emblazoned carbon-fiber racing helmet. Open the tab to pour in the water, lift the visor to brew your cup of espresso, and pull out the chin to pour out any excess spillage. You’ll be buzzing like an F1 engine in no time.
Clemenger BBDO from Wellington has prepared a nice print work for New Zealand Transport Agency & New Zealand Police. The ad is aimed against drunk driving.
The idea was to demonstrate the two options for those who happen to drink every now and then: one option is to drive own car while the second one – use a taxi or a van. The opposing options are nicely featured in flipping a coin, “heads” is the right chose – taxi or a van, tails is the bad choice – ending up in a police station or hit by a car.
The slogan is also worth mentioning: If you drink then drive, you’re a bloody criminal.
Credits:
Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden
Forbes Russia has posted an interesting article with the most prominent street BTL-campaigns. Here is the brief for you, it’s a must-read one, don’t miss it
1. Flyvertising at the Frankfurt Book Fair
Client: Eichborn Publishing House
Agency: Jung von Matt / Neckar
7,000 companies from 100 countries and 300,000 guests. That’s a hell of a bunch of target audience for a BTL effort. German publishing house Eichborn and the agency Jung von Matt / Neckar have managed to surprise the visitors with a unique campaign, where the channel was…flies. They even made up a new word – flyvertising. 200 flies were attached small flyers with the House’s logo and stand location. The flies were set free inside and passed the message to people all around. Not sure how readable it was but it certainly made people smile
Good implementation of outdoor advertising idea from Amelie Company (Denver, Colorado) for Colorado State Patrol.
The idea is to demonstrate what’s going to happen to tailgating drivers if they don’t give trucks the space and crush into them. The billboard isn’t just a billboard – it’s as damaged as your car could be.
Credits:
Advertising Agency: Amelie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
