Musings Of A Marketer » Advertising http://www.nastaev.com Blog By Zalim Nastaev Tue, 07 Feb 2012 11:36:27 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Volkswagen Up Goes Up The Wall http://www.nastaev.com/2012/01/19/volkswagen-up-goes-up-the-wall/ http://www.nastaev.com/2012/01/19/volkswagen-up-goes-up-the-wall/#comments Thu, 19 Jan 2012 11:34:45 +0000 Zalim http://www.nastaev.com/?p=2817

VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street.

The full-size VW  Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly cute, say me :)

[Via PSFK]

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The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas.

Nicely said, nicely demonstrated:

]]> http://www.nastaev.com/2011/11/17/benetton-unhates-you/feed/ 0 Google Maps Street View: Know Before You Go http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/ http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/#comments Mon, 10 Oct 2011 13:21:59 +0000 Zalim http://www.nastaev.com/?p=2511 This nice ad from the Russian BBDO agency tells you about the kind of situations you can avoid by using Google Maps Street View service.

Staying at a family hotel that is next door to a sex shop – not quite what you would choose :) So, you should “know before you go”…

Credits:

Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Daria Artamonova
Art Director: Adrian Ely, Victor Zerzele
Retoucher: James Lucas (Lime House Creative)
Photographer: Jonathan May


 

]]> http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/feed/ 0 Map Garden For Emirates Airlines http://www.nastaev.com/2011/10/07/map-garden-for-emirates-airlines/ http://www.nastaev.com/2011/10/07/map-garden-for-emirates-airlines/#comments Fri, 07 Oct 2011 10:08:51 +0000 Zalim http://www.nastaev.com/?p=2503 Tractor Outdoor agency was approached by Emirates Airlines through its media partner Starcom MediaVest/Nu-Venture and the creative agency Draftfcb, with a wonderful idea. The project was to to mount a vertical garden in the shape of the world map, to demonstrate the world-wide presence of the Emirates.

“We have admired the work of French vertical garden supremo, Patrick Blanc for many years and we had been looking at ways to erect similar gardens in Cape Town,” says Simon Wall of Tractor Outdoor.

The plants were imported from Germany specifically for this project. They are equipped with fully integrated hydroponic drip irrigation system behind the felt linked to a moisture sensor, which waters and naturally fertilizes the plants as and when required.

Not only this “living billboard” promotes the client’s services but it also supports Cape Town’s bid for World Design Capital 2014 by actively integrating art and public private spaces.

 

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As Olivier Francois, CMO at Chrysler Group, pointed out: ” ‘Born of Fire’ was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler brand and our company”.

The ad has been recognized by the advertising community and W+K was awarded Emmy this year, which is the third Emmy in a row for W+K.

]]> http://www.nastaev.com/2011/09/21/chrysler-born-of-fire/feed/ 0 Bacteria Promoting A Movie http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/ http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/#comments Mon, 19 Sep 2011 18:00:32 +0000 Zalim http://www.nastaev.com/?p=2348 Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh.

]]> http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/feed/ 0 American Heart Association: Deadly Diet http://www.nastaev.com/2011/09/07/american-heart-association-deadly-diet/ http://www.nastaev.com/2011/09/07/american-heart-association-deadly-diet/#comments Wed, 07 Sep 2011 11:17:21 +0000 Zalim http://www.nastaev.com/?p=2336 Nice, powerful piece by Greg Slater for the American Heart Association.

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The scenes were designed by Ogilvy Malaysia creative team and a certified Lego artist Nicholas Foo (Blackbulb). Each piece measured around 1.2m x 1.8m and used a total of over 97,000 pieces of 1×1 plates.

The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.

Credits:

Advertising agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artist: Nicholas Foo
Lego builders: Too Jun Jie, Inessa Loh, Darshan Kadam.

[via The Inspiration Room]

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The campaign won a Silver Outdoor Lion and a Bronze Press Lion at Cannes International Festival of Creativity 2011.

Credits:

Advertising agency: JWT Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriter/Art Director: Leonardo Varela
Copywriter: Jorge Ortega
Art Director: Abraham Navarrete
Agency Producers: Silvia Gómez, Dolores Muro de Nadal
Account Manager: Ademir Marquez
Photographer: Joan Garrigosa
Retoucher: Alex Torrens
Executive Producer: Ana Gaby Roqueñi

]]> http://www.nastaev.com/2011/08/08/ford-rear-view-protection/feed/ 0 Angry Birds Go Offline With T-Mobile In Barcelona http://www.nastaev.com/2011/06/20/angry-birds-go-offline-with-t-mobile-in-barcelona/ http://www.nastaev.com/2011/06/20/angry-birds-go-offline-with-t-mobile-in-barcelona/#comments Mon, 20 Jun 2011 12:50:48 +0000 Zalim http://www.nastaev.com/?p=2204 There’s been a lot of talking since “Angry Birds” game came to life.

Wether you are a fan or a hater, you must love what T-Mobile has done in Barcelona: the game was brought to real life – with real bird shooting and real pig explosions.

This must have been awesome for the people around :)

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