Cebu Pacific, the Philippinian airline gives a great experience to their passengers in this video below: the flight attendant ladies are giving safety instructions while dancing to the music. The dancing was recorded by one of the passengers and uploaded on Youtube. I guess you can say the idea is turning into a great viral [...]
Zalim 
Posted in Advertising 
Tags: airline, Cebu Pacific, dance, music, Philippines, video, viral 
No Comments » Print campaign from agency Publicidad Comercial Lowe and Parnership Worldwide developed for TACA Airlines (Transportes Aèreos Centroamericanos) – the brand that unites 5 independent airlines with operations in North, Central and South America and the Caribbean region. The images are based on the play with background and foreground where big objects placed on the background [...]
Zalim Posted in Advertising, Design Tags: Advertising, airline, Design, print, TACA Airlines No Comments » There is a post by Erich Joachimsthaler at Harvard Business Conversation Starter, which is not very new, but I have just been thinking over the same idea lately – where do you lose as a big company with as big a competition, and how do you win as a small company fighting to get into [...]
Zalim Posted in Business, Innovations, Marketing Tags: airline, business-class service, Marketing, start-up No Comments » 
