Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim 
Posted in Advertising, Innovations 
Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers 
No Comments » A simple idea of providing laundries with a plastic bag has become an ambient advertisement for LG’s new washing machine Steam Direct Drive. The project, developed by Y&R Dubai, was held, obviously, in Dubai. The neighbourhood laundries were provided with LG-branded laundry bags to deliver their ironed clothes in. The colorful bag quickly became kind [...]
Zalim Posted in Advertising, Design Tags: ambient, Design, Dubai, LG, Steam Direct Drive, UAE, washing machine, Y&R, Y&R Dubai No Comments » DDB New Zealand and fahion retailer Superette reveal short shorts could help advertise short shorts The benches in the city were “equipped” with indented plates with a text advertising short shorts from Superette. I’m not sure how eager you must be to be able to actually see what’s written on women’s thigh areas, but I [...]
This is a series of hidden installations on the streets from Amnesty International to raise awareness on the prisoner Troy Davis, who has been on a death sentence for as long as 19 years now, despite the fact that there still are doubts about his conviction. The poster is installed on fence rails and it [...]
Zalim Posted in Advertising, Design Tags: Advertising, ambient, Amnesty International, Brothers and Sisters, death sentence, Design, Mentalgassi, outdoor advertising, poster 1 Comment » Co.Design presents a very powerful campaign for Audi: a Tower Bridge, or a Brooklyn Bridge ornated with real, full-size vehicles placed inside the well-recognized silver rings of Audi logo. This is, the author confesses finally, just a concept from Access Agency. This is kind of a threat for those who love the authenticity of world’s [...]
A popular Sydney sidewalk Circular Quay was turned by IKEA into a walk-in kitchen, where the passers-by could take an opportunity to pose for photographs. 3D chalk artists Jenny McCracken and Anton Pulvirenti developed a scene that gave an illusion of an enormous kitchen sink complete with dish rack. The stunt was part of IKEA’s [...]
An ambient campaign from McDonald’s in Canada, developed by agency Cossette. The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants. Share on Facebook
Zalim Posted in Advertising Tags: Advertising, ambient, Beach Umbrella, Canada, Cossette, Design, mcdonalds No Comments » TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city. The ambient campaign, outside the Niederdorf restaurant, [...]
