Didier Faustino, the French-Portuguese architect based in Paris, has turned the construction that used to be a billboard, this awesome swing set, which has got an absolutely deserving name Double Happiness. As the artist puts it himself: Double Happiness responds to the society of materialism where individual desires seem to be prevailing over all. This [...]
Zalim 
Posted in Design 
Tags: architecture, billboard, Didier Faustino, Double Happiness, france, swings 
No Comments » Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim Posted in Advertising, Innovations Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers No Comments » This great idea for toy cars brand Hot Wheels is developed by Ogilvy Bogota. Instead of an ordinary informational billboard, the company has chosen to place a huge road loop on a bridge overpassing a highway in Bogota, Columbia. Looks like the guys are not playing games with us Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, billboard, Bogota, Columbia, Design, Hot Wheels, Ogilvy, outdoor No Comments » Swedish agency DDB Stockholm has come up with a great timely offer for Volkswagen’s Passat 4Motion. To demonstrate the idea of Passat being adjusted to the severe Swedish winters, the billboard with the winter offer was set up on an iced lake surface to let it live until the ice breaks, thus drowning the billboard [...]
Zalim Posted in Advertising Tags: Advertising, billboard, DDB, DDB Stockholm, outdoor, Passat, print, Sweden, Volkswagen No Comments » This ad calls you to think twice before driving unsafe. A billboard extender noticed in the Russian city of Nizhniy Novgorod, features a body that has broken the billboard after a car accident. This could be your body, – the billboard reads. The witnesses say that the billboard was removed after about 4 days. This [...]
Zalim Posted in Advertising, Design Tags: billboard, Design, outdoor, russia, safe driving, social ad No Comments » A super cool idea from Leo Burnett, Milan agency developed for ING Direct, Italy. This is a series of human interactive billboards building on research that showed that growth in their online banking business depended largely on their clients’ word of mouth referrals. Human interactive billboards, on walls, buses and specially built stands, featured real [...]
Zalim Posted in Advertising Tags: Bank, billboard, human billboard, ING Direct, interactive, interactive billboard, Leo Burnett No Comments » A billboard in Sioux Falls for Avera Health’s WhyImAlive.com which touted the importance of having a family emergency medical plan showed a woman sitting on a gurney in front of a smoking car after an accident. The agency that created the board, BVK, put a smoke machine behind the billboard so the smoke on the [...]
Zalim Posted in Advertising, Design Tags: Advertising, Avera Health, billboard, BVK, Design 1 Comment » Loki & Bartleby agency has developed a nice concept for outdoor print advertising for Credit Bank of Moscow. The idea was to increase the credibility of the bank with the audience as well as deliver certain new services of the bank. The concept is based on the stereotype that a huge promise written in a [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bank, billboard, Credit Bank Of Moscow, Design, Loki & Bartleby, outdoor advertising No Comments » An interesting piece of outdoor advertising appeared on the street of Gomel, Belarus. The billboard features a badly injured lady presened as “the champion in racing across traffic road”. The billboard may seem offensive to some, but I believe it rather appeals to positive emotions. The main goal of averting people from crossing the road [...]
Zalim Posted in Advertising, Design Tags: Advertising, Belarus, billboard, Design, outdoor, road police No Comments » Good implementation of outdoor advertising idea from Amelie Company (Denver, Colorado) for Colorado State Patrol. The idea is to demonstrate what’s going to happen to tailgating drivers if they don’t give trucks the space and crush into them. The billboard isn’t just a billboard – it’s as damaged as your car could be. Credits: Advertising [...]
Zalim Posted in Advertising, Design Tags: Advertising, Amelie Company, billboard, Colorado, Denver, Design, outdoor advertising No Comments » 
