Great implementation of outdoor advertising for Mini Countryman in Milan. Just placing a car on a billboard was not enough – they used one of the surfers from another, seemingly fake, billboard to leave his friends and stare at the car. Nice one, surely brings a smile Share on Facebook
Zalim 
Posted in Advertising, Design 
Tags: Advertising, billboard, Design, Mini, Mini Countryman, outdoor, outdoor advertising 
No Comments » Coke’s campaign was timely to communicate a message, but this one goes even further – it actually physically saves you from heat by giving you a shower! The billboard from the Russian mineral water brand Sem’ Ruchyev (Seven Springs) features the animated characters who are showering the passers-by with real water. The project was executed [...]
This is not a new, but an awesome implementation from Leo Burnett Lebanon in the print work for Koleston Naturals. The idea of the campaign was to demonstrate the fact that the hair dye is made fully of natural ingredients. The billboards are placed on a cliff with a beautiful view of the sea and [...]
Zalim Posted in Advertising, Design Tags: Advertising, billboard, Design, Kolestone Naturals, Leo Burnett, print No Comments » Remember my last post about a scented online banner? Here’s another thing that you can sniff at The billboard features a huge piece of steak stuck on a fork, declaring “flavor is actual size”, and it smells of hickory BBQ, the scent developed by ScentAir. The billboard emits scents from 7 to 10 a.m. and [...]
Zalim Posted in Advertising, Design, Innovations Tags: Advertising, billboard, Bloom store, Design, ScentAir, scented billboard No Comments » Sparkling water manufacturers in Thailand are having a hard time competing against Singha Soda, which is by far the strongest brand assotiated with sparkling water. I believe this is what has caused JEH United Bangkok to be extremely creative about advertising Chang Soda. Hundreds of balloons were blown with helium to create the effect of [...]
Zalim Posted in Advertising, Innovations Tags: Advertising, billboard, Chang Soda, Fizzy Billboard, JEH United, outdoor advertising, Singha Soda, sparkling water, water No Comments » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s. On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » The story comes from Gizmodo. BestBuy have installed a billboard on the Times Square advertising the E-cycling program. The program says that you can bring the hardware that you were going to throw away and have it recycled by paying $10. But you are not losing that money – it is transferred to you BestBuy [...]
Zalim Posted in Advertising, Design, Marketing Tags: Advertising, BestBuy, billboard, Design, recycling No Comments » 
