A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup.
The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week.
Becks is not supposed to [...]
Zalim 
Posted in Advertising, Marketing 
Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 
1 Comment » A great piece of design work from Polish studio Ah&Oh made for Babees Honey.
The design studio did the naming, branding and packaging work for the client.
The idea of the packaging is very simple: the bottle looks pretty much like a bee with the yellow and black stripes on it.
Here’s the studio’s discussion:
A simple and little [...]
It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion.
Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website – called DiscoverBarilla where a visitor can fill up his/her friend’s name and have a postcard [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, barilla, branding, cuisine, Internet, italian food, italy, Marketing No Comments » What may be best for you – sign a contract to get a superstar an official endorser of your brand, or count on the ordinary people to spread the good rumour around? The answer, as obvious as it may seem, is never so clear.
With the recent Olympic hype, let me take a couple of examples [...]
Paul William’s post at MarktetingProfs Daily Fix Blog has caught my attention. Dealing with branding in terms of reputation in the first place would sound pretty much like something obvious, but how often do you really take that step as the first step?
A number of factors (call it filters) are put down for you to [...]
This is a very interesting phenomenon: some brands that have a specific emotional background tend to age together with their consumers. Many examples would come from cosmetics brands: these very often target various ages with various products. Soon as the audience is firmly up on your product you have to treat them with special care: [...]
Zalim Posted in Advertising, Business, Marketing Tags: branding, brands, chanel, communications, cosmetics, Marketing, transition economy No Comments » 
