Interesting design concept from Israeli Yoav Kotik and his Kotik-Design studio. Instead of using precious metals like gold and silver decorated with diamonds and other precious stones, they use the objects that have really no value to turn them into pieces of design art. His rings, bracelets and necklaces are made of beer and soft [...]
This is a very interesting phenomenon: some brands that have a specific emotional background tend to age together with their consumers. Many examples would come from cosmetics brands: these very often target various ages with various products. Soon as the audience is firmly up on your product you have to treat them with special care: [...]
Zalim 
Posted in Advertising, Business, Marketing 
Tags: branding, brands, chanel, communications, cosmetics, Marketing, transition economy 
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