Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim 
Posted in Advertising, Innovations 
Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers 
No Comments » Gold’s Gym from Canada is promising in its prints not just to help you burn your calories, but instead, burn the food that would get you that extra weight: donuts, fries, hotdog or burger. The project was developed by Bleublancrouge agency from Montreal. Credits: Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaetan Namouric Art Director: [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bleublancrouge, Canada, Design, fast food, Gold's Gym, print No Comments » These nice ads from fitness club X-Fit are making fun of the fatties who are trying to find any excuse to justify for their shape. Canadian agency Bleublancrouge has developed the print works claiming to “stop lying to yourself”. Having some extra kilos myself I don’t remember trying an ultrasound or pregnancy test stripes, but [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bleublancrouge, Canada, Design, fitness club, print, X-Fit No Comments » A nice series of prints from Canadian agency Rethink made for Orkin company – the pest control service provider. The effectiveness of Orkin services is demonstrated by drawing home objects in 2D – the company so carefully treats every corner of you house, the insects will have no chance to hide behind the objects. Nice [...]
Zalim Posted in Advertising, Design Tags: Advertising, Canada, Design, Orkin, pest control, print, Rethink No Comments » A super cool campaign from Canada. MacLaren McCann Toronto agency presents an outdoor series for Coca-Cola. The straws reach out to the clients – some lead to windows for people to sip from home, others feed ladies in other brands’ billboards. The brands are not real, however, so you can’t call it co-branding. Too bad, [...]
Zalim Posted in Advertising, Design Tags: Advertising, Canada, coca-cola, coke, Design, MacLaren McCann, McCann, outdoor advertising, Toronto 1 Comment » An ambient campaign from McDonald’s in Canada, developed by agency Cossette. The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants. Share on Facebook
Zalim Posted in Advertising Tags: Advertising, ambient, Beach Umbrella, Canada, Cossette, Design, mcdonalds No Comments » 
