Musings Of A Marketer » Coffee http://www.nastaev.com Blog By Zalim Nastaev Tue, 07 Feb 2012 11:36:27 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Taina: When Sleep Is Not An Option http://www.nastaev.com/2011/02/08/taina-when-sleep-is-not-an-option/ http://www.nastaev.com/2011/02/08/taina-when-sleep-is-not-an-option/#comments Tue, 08 Feb 2011 20:56:38 +0000 Zalim http://www.nastaev.com/?p=1813 Here is a couple of cute funny prints developed by Brazilian agency Giovanni+Draft FCB with the help of illustrator by Andrey Gordeev, for coffee brand Taina. The prints feature situations when sleepings seems to be a dangerous thing to do (beside a hungry castaway or an angry prison cell-mate), and there comes Taina to help.

]]> http://www.nastaev.com/2011/02/08/taina-when-sleep-is-not-an-option/feed/ 0 Ferrari Espresso Machine Concept http://www.nastaev.com/2010/08/09/ferrari-espresso-machine-concept/ http://www.nastaev.com/2010/08/09/ferrari-espresso-machine-concept/#comments Mon, 09 Aug 2010 11:08:54 +0000 Zalim http://www.nastaev.com/?p=1081

[via Luxist]

You need a cup of coffee, and you need it fast? Then start up your Ferrari espresso machine! This machine is designed by Ilgar Rustamov, and while it remains a concept at present, knowing Ferrari’s penchant for churning out branded stuff, it could be only a matter of time before we see it on store shelves.

The design centers around a Prancing Horse-emblazoned carbon-fiber racing helmet. Open the tab to pour in the water, lift the visor to brew your cup of espresso, and pull out the chin to pour out any excess spillage. You’ll be buzzing like an F1 engine in no time.

]]> http://www.nastaev.com/2010/08/09/ferrari-espresso-machine-concept/feed/ 0 Make Yourself A Perfect Coffee With Just A Finger Touch http://www.nastaev.com/2010/06/10/make-yourself-a-perfect-coffee-with-just-a-finger-touch/ http://www.nastaev.com/2010/06/10/make-yourself-a-perfect-coffee-with-just-a-finger-touch/#comments Thu, 10 Jun 2010 18:39:20 +0000 Zalim http://www.nastaev.com/?p=761 PSFK reports: A coffee vending machine manufacturer Saeco from Belgium has developed a machine that can remember your taste in coffee.

You just need to touch the fingerprint scanner on the machine (it’s called Xelsis Digital ID) and it will remember your preferences for future. Next time you touch the scanner it will load your user profile (it will even show your name on the screen) and make the perfect coffee just for you.

]]> http://www.nastaev.com/2010/06/10/make-yourself-a-perfect-coffee-with-just-a-finger-touch/feed/ 1 Cappucino Coffee Stick http://www.nastaev.com/2010/06/01/cappucino-coffee-stick/ http://www.nastaev.com/2010/06/01/cappucino-coffee-stick/#comments Tue, 01 Jun 2010 12:36:54 +0000 Zalim http://www.nastaev.com/?p=715 Interesting piece of design from Heo Jeong Im. Cappucino Coffee Stick is a new packaging for instant coffee. Now you can just pour water in a cup and put the stick inside.  The coffee is on the stick and it is ready as your dip the stick in your cup. The stick can naturally serve you as a spoon, too.

This is just a concept so far, but looks like it shouldn’t take long before one of the coffee giants adopt this. Photos and a video are here below:

]]> http://www.nastaev.com/2010/06/01/cappucino-coffee-stick/feed/ 0 USB Drive With Scent http://www.nastaev.com/2010/02/08/usb-drive-with-scent/ http://www.nastaev.com/2010/02/08/usb-drive-with-scent/#comments Mon, 08 Feb 2010 08:23:23 +0000 Zalim http://www.nastaev.com/?p=162 Brand DNA posted a piece on this creative device. Very smart idea: A USB drive that scents the air with a Jean Paul Gaultier fragrance as you work. The device is a free gift that comes together with purchased item. Nice move for sellers of perfumes, coffee, chocolate and the like.

]]> http://www.nastaev.com/2010/02/08/usb-drive-with-scent/feed/ 0 Starbucks Coming To Russia… Finally! http://www.nastaev.com/2008/02/15/starbucks-coming-to-russia-finally/ http://www.nastaev.com/2008/02/15/starbucks-coming-to-russia-finally/#comments Fri, 15 Feb 2008 19:36:19 +0000 Zalim http://www.nastaev.com/index.php/2008/02/15/starbucks-coming-to-russia-finally/ Strolling on Arbat street (a famous walking street in the center of Moscow) with my friends I was shocked to see the Starbucks coffee shop. These guys have been very quiet and I somehow missed the moment of their opening.

I have actually been waiting for the chain to open, and didn’t quite understand the reason what took them so long to penetrate the booming Russian market. Now that I have browsed for some info, it turns out that they had some legal fights with a trademark squatter who registered the chain’s brand name in Russia. Looks now that the fight was successful for Starbucks, and the guys have now received the green light for stepping in to the new fight – now with the competition.

I called in the restaurant yesterday, just for a moment to have a quick view on the interior. It looks fine. A couple of details, though, might be improved:

  • Long tables across the windows are missing. It would be nice to have them there – this is my favourite place to sit and stare out into the street when I have some time to kill
  • They serve coffee in the plastic cups, which, I hope, will be changed soon
  • I haven’t tried their coffee yet, so I cant judge about the taste. There were no complaints on the net. There were a couple of negative notes, though, about their prices.

Otherwise, the place looks pretty much authentic (at least as far as I can compare with a London Starbucks). The latest data state that Moscow has one coffee house per 3 187 people. Comparing to New York and Paris (one per 365 and one per 126 respectively) there is room to grow. However, there are a number of competitors that have been doing pretty good so far (e.g. Coffee House or Shokoladnitsa) and a new entrant – the Costa Coffee (the joint venture project of Whitbread and Rosinter Restaurants). Another issue is that one should take into account the Russian capital’s behaviour: Paris must have more places to stop in than any other place, and Moscow doesn’t seem to be the favourite place for tourists.

Anyway, let’s wait and see how fast a pace the Starbucks is going to take here in Moscow, and in Russia. I truly hope there will be enough places to stop by and have a cup.

P.S. Starbucks global website doesn’t show any Moscow shops on a map. Strange.

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