This is a very interesting phenomenon: some brands that have a specific emotional background tend to age together with their consumers. Many examples would come from cosmetics brands: these very often target various ages with various products. Soon as the audience is firmly up on your product you have to treat them with special care: [...]
Zalim 
Posted in Advertising, Business, Marketing 
Tags: branding, brands, chanel, communications, cosmetics, Marketing, transition economy 
No Comments » I was posting about the problems one is likely to face when trying to contact for a prospective partner. A couple of months ago I was approached by Jon Lunetta of MyWaves Inc. He was exploring opportunities for connecting to Russian mobile service providers to arrange partnership programmes for their clients, with MyWaves’ technology platform. [...]
Zalim Posted in Business, Innovations, Internet, Marketing Tags: communications, Marketing, mobile marketing, mywaves inc 1 Comment » 
