Musings Of A Marketer » controversial http://www.nastaev.com Blog By Zalim Nastaev Tue, 07 Feb 2012 11:36:27 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Russia Today Ads Controversial? http://www.nastaev.com/2010/03/05/russia-today-ads-controversial/ http://www.nastaev.com/2010/03/05/russia-today-ads-controversial/#comments Fri, 05 Mar 2010 14:31:21 +0000 Zalim http://www.nastaev.com/?p=202 A very powerful piece of advertising art I came across the other day when browsing Internet. The ads are developed by McCann Ericksson team for Russia Today TV channel.

The ad was claimed “ad of the month” in January by Awards for National Newspaper Advertising (the ANNAs) in the British media. The ads feature two images contradicting to one another, thus telling two sides of the story.

The question are used to put a doubt on seemingly obvious facts, thus claiming the viewer to think more and question more to get a clear and true picture of what is going on around the world.

Among the most impressive image oppositions are Barack Obama vs Mahmoud Ahmadinejad (Question: Who Poses Greater Nuclear Threat?), Terrorist vs NATO Soldier (Question: Is Terror Only Inflicted By Terrorists?).

Here are the ads:

It turns out that major airports in the USA refused to display the ads, which has led to another smart idea from Russia Today: “politically correct ad” leads you to original ad on the RT website.

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