One day or another you have to expect that you will have to increase prices for your product/service. The level will depend, of course, and here, in Russia, it is hardly acceptable. Government can’t help it, their forecasts and plans for the forthcoming year are never true. So, what would be your way out – [...]
Zalim 
Posted in Business, Marketing 
Tags: customer loyalty, customer relations, customer retention, inflation, Marketing, pricing 
No Comments » That’s a strange feeling – being neglected as a loyal customer… Think of it this way: who you could be loyal to in your life? Your parents, your kids and your spouse. Your friends and your very best partners. Think of being neglected by them. Exaggeration? Not really: I may be exaggerating the customers’ feelings [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer service, retail, service 1 Comment » John Jantsch at Duct Tape Marketing blog was sharing his idea about finding an ideal customer. Paradoxically, many companies feel much better by starting out with finding not-so-good customers. That’s an even better idea to me. You will think at least twice before sorting a client out of your preference list, and you will be [...]
A marketing dilemma from Seth Godin – which customer will you choose as preferred, and thus pay more attention and provide a better service: the one who is loyal and valuable or the one who you might turn into loyal. Simple answer is that you cannot afford providing insufficient service. You can, and you must, [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer retention, Marketing, service 1 Comment » 
