One day or another you have to expect that you will have to increase prices for your product/service. The level will depend, of course, and here, in Russia, it is hardly acceptable. Government can’t help it, their forecasts and plans for the forthcoming year are never true. So, what would be your way out – [...]
Zalim 
Posted in Business, Marketing 
Tags: customer loyalty, customer relations, customer retention, inflation, Marketing, pricing 
No Comments » A marketing dilemma from Seth Godin – which customer will you choose as preferred, and thus pay more attention and provide a better service: the one who is loyal and valuable or the one who you might turn into loyal.
Simple answer is that you cannot afford providing insufficient service. You can, and you must, treat [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer retention, Marketing, service 2 Comments » 
