Swedish agency DDB Stockholm has come up with a great timely offer for Volkswagen’s Passat 4Motion. To demonstrate the idea of Passat being adjusted to the severe Swedish winters, the billboard with the winter offer was set up on an iced lake surface to let it live until the ice breaks, thus drowning the billboard [...]
Zalim 
Posted in Advertising 
Tags: Advertising, billboard, DDB, DDB Stockholm, outdoor, Passat, print, Sweden, Volkswagen 
No Comments » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s. On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » 
