Posts Tagged ‘direct mail’

Envelope As A Selling Tool

Every detail in direct mailing is important. But have you ever thought of an envelope as the detail that might sell your offer? Below are some hints on how certain details may work in your favour.

Start teasing the audience already with the envelope
Start with your best offer
Use pictures and graphs to make the offer more [...]

Is Mailing Outdated?

It is recognized – not unjustly – that emails have won the bigger share of direct mailing from physical mails. Naturally, the advantages of Internet over physical communication are obvious and very strong. However, how fair is it to put an end to simple old-fashioned way – sending out mails by post?
There are a number [...]

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