Every detail in direct mailing is important. But have you ever thought of an envelope as the detail that might sell your offer? Below are some hints on how certain details may work in your favour. Start teasing the audience already with the envelope Start with your best offer Use pictures and graphs to make [...]
It is recognized – not unjustly – that emails have won the bigger share of direct mailing from physical mails. Naturally, the advantages of Internet over physical communication are obvious and very strong. However, how fair is it to put an end to simple old-fashioned way – sending out mails by post? There are a [...]
Zalim 
Posted in Internet, Marketing 
Tags: direct mail, direct marketing, email, mail, Marketing 
No Comments » It is well understood that the beginning of a direct mail is very important – that is where the first glance of a reader falls, that is where he/she decides whether he/she is going to read on or not. As important is the body of the mail – that is where the reader will decide [...]
Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg. Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, direct marketing, guerilla marketing, Marketing, russia 3 Comments » 
