Impact BBDO agency from Beirut responded promptly to FIFA World Cup 2010 hype, and more precisely, Paul The Octopus’ forecasts, in a print ad for Pepsi. The ad features the Octopus, who never made a mistake in World Cup forecasts, choosing a Pepsi can. Credits: Advertising Agency: Impact BBDO, Beirut, Lebanon Executive Creative Director: Walid [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, Design, FIFA world cup, Paul The Octopus, Pepsi 
No Comments » Taking advantage of the hype of the FIFA World Cup, JWT Brussels have come up with a nice print work for Nestle’s brand Kit Kat. You must have heard and hated the vuvuzelas, now the famous Kit Kat’s slogan “Have a break, have a Kit Kat” is applied physically for that annoying noise generator Credits: [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, FIFA world cup, JWT, Kit Kat, nestle, vuvuzela 1 Comment » You know who I liked in the 1st round, now let me share my favourites of the 2nd. 1. Portugal. Noone could beat these brilliant guys of the 2nd half of the 2nd match. Their 1st three times were pretty dull, but compensated in full by their 4th. 7-0 win against North Korea was unbelievable. [...]
To continue with my thoughts about 1st round, here is the list of teams that underperformed in the 2nd round. 1. North Korea. One of the teams that surprised me in a good way in the first match, collapsed in their second. Portugal have surely made their way through the group stage with the stunning [...]
I talked about the teams that failed my expectations. Let me be optimistic now and rate those who performed better than I expected 1. South Korea. These guys were playing so easy against weak-willed Greece – I am not sure whether this was their virtue or problem of the rivals but I was impressed, really. [...]
I feel like I need to share this from time to time So here is my rating of the teams that failed my expectations after the first round. I don’t have a chance to watch all the games, so this is solely from what I could see and judge. Anyone is welcome to argue. 1. [...]
[via PSFK] Nice work from Animal Farm for Coca-Cola. Coke is making use of the South Africa hype about FIFA World Cup to install a cratefam sculpture – the cheering fan is fully made of Coke bottle crates. The sculpture took 2,500 crates, it weighs 25 tons and it is 54 feet tall. The fan [...]
Zalim Posted in Advertising, Design Tags: Animal Farm, coca-cola, coke, cratefan, Design, FIFA world cup No Comments » 
Yes, it’s about football (soccer) again… and it’s probably going to be from time to time during the coming month, you know why But this post can also be linked to marketing – it’s about the players who know how to make money for themselves and for their teams. The rating was published by Forbes [...]
Zalim Posted in Personal Tags: AC Milan, Alexandre Pato, Chelsea, Diego, Esteban Cambiasso, FIFA world cup, football, forbes, Giuseppe Rossi, Inter Milan, Juventus, Karim Benzema, Lassana Diarra, Lisandro Lopez, Lyon, Manchester United, Michael Essien, Real Madrid, Rio Ferdinand, Ronaldinho, soccer, Villareal 6 Comments » A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup. The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week. Becks is not supposed to [...]
Zalim Posted in Advertising, Marketing Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 1 Comment » Coca-Cola UK plays a new viral just in time for Brits, with the FIFA World Cup at the threshold. The video features Wayne Rooney and comedian James Corden shooting an ad in which the Wayne is supposed to celebrate scoring a World Cup goal. Corden (he acts as the ad director) can’t get Rooney to [...]
Zalim Posted in Advertising, Internet Tags: Advertising, coca-cola, coke, FIFA world cup, James Corden, viral, Wayne Rooney 4 Comments » 
