[via Inspiration Room] T-Mobile has launched a great new flashmob advertising campaign, this time planting 300 performers in Terminal 5 at Heathrow Internaitonal Airport. Singers, accompanied by a ‘vocal orchestra’, peformed “At Last” by Etta James, “Comin’ Home Baby” by Mel Torme, “Return of the Mack” by Mark Morrison, “I am the Passenger” by Iggy [...]
Zalim 
Posted in Advertising 
Tags: Advertising, flashmob, Heathrow, london, T-Mobile, viral 
No Comments » This is very touching, I’m not sure whether it’s because I’ve lived in Denmark for a couple of years and can see myself inside that bus, or more likely because this is supposed to be so touching Mukhtar, the bus driver, gets a sudden birthday song while driving. I am not sure how many of [...]
Forbes Russia has posted an interesting article with the most prominent street BTL-campaigns. Here is the brief for you, it’s a must-read one, don’t miss it 1. Flyvertising at the Frankfurt Book Fair Client: Eichborn Publishing House Agency: Jung von Matt / Neckar 7,000 companies from 100 countries and 300,000 guests. That’s a hell of [...]
Zalim Posted in Advertising, Innovations Tags: BBDO, Eichborn, flashmob, flyvertising, IQ Marketing, Jung von Matt / Neckar, mars, moscow, Mugabe, Ozon.ru, Saatchi & Saatchi, Snickers, T-Mobile, TBWAHuntLascaris, The Liverpool Street Station Dance, The Zimbabwean, Trillion Dollars Campaign 1 Comment » 
