VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street. The full-size VW Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly [...]
Zalim 
Posted in Advertising 
Tags: Advertising, Agency V, france, JCDecaux, outdoor advertising, paris, Volkswagen, Volkswagen Up, VW 
No Comments » Didier Faustino, the French-Portuguese architect based in Paris, has turned the construction that used to be a billboard, this awesome swing set, which has got an absolutely deserving name Double Happiness. As the artist puts it himself: Double Happiness responds to the society of materialism where individual desires seem to be prevailing over all. This [...]
Zalim Posted in Design Tags: architecture, billboard, Didier Faustino, Double Happiness, france, swings No Comments » Ogilvy Paris has developed the print campaign for WWF France to support their efforts to protect Bluefin Tuna from extinction. The cocept is based on comparing the fish to some of the more popular and cute animals, like panda, rhinoceros and gorilla. Would you care more if I was a panda? – the fish asks. [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bluefin Tuna, Design, france, Ogilvy, Ogilvy Paris, print, WWF No Comments » Aviva insurance company is warning us of the danger of using a mobile phone while driving. The creators of French agency CLM BBDO appeal to black humor to demonstrate the risk situations for drivers: “Be back in a SMASH”, “We might get cut off, I’m going into a TRUCK”, “Wait for us for dinner – [...]
Zalim Posted in Advertising, Design Tags: Advertising, Aviva, BBDO, CLM BBDO, Design, france, print No Comments » The healthy initiative of ridding the menu of burgers in McDonalds comes from the French branch – it is a restaurant in Paris that welcomes its guests to try the salad bar menu only – no burgers, no fries. This is a pilot launch, before actually switching to the purely health menu, the company had [...]
Zalim Posted in Business, Marketing Tags: france, health, healthy food, mcdonalds, paris, restaurant No Comments » Nice social campaign from French agency Publicis Conseil made for LICRA (Ligue Internationale Contre le Racism et l’antisemitism) – I guess no need to translate this The project is designed to emphasize on the equal rights for people of different races. The prints feature babies of color dressed in clothes that are most common for [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, discrimination, france, LICRA, Publicis, Publicis Conseil, social ad No Comments » A very nice funny print campaign from McDonald’s in France called Come As You Are. The prints were developed by agency BETC Euro RSCG, France, and they feature some interesting movie characters that come to have a bite at McDonald’s. Special thanks for Cinderella’s drive-through on a pumpkin, that was hilarious Credits: Advertising Agency: BETC [...]
Zalim Posted in Advertising, Design Tags: Advertising, BETC Euro RSCG, Design, Euro RSCG, france, mcdonalds, print No Comments » A very clever guerilla campaign has been implemented for IKEA in Paris. Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture. The key idea behind the stunt is to demonstrate the quality and [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 5 Comments » 
