A very clever guerilla campaign has been implemented for IKEA in Paris.
Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture.
The key idea behind the stunt is to demonstrate the quality and durability [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 
5 Comments » Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg.
Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed media. [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, direct marketing, guerilla marketing, Marketing, russia 3 Comments » 
