This is a guest post by Catherine Annie, from emarketingfacts.com. Catherine is specializing in various innovative marketing fields, and she has kindly agreed to share her knowledge with my readers. Here is her Twitter account, in case you’re interested. The word “Guerilla” often has a negative shade of meaning. But as such it need not be [...]
A very clever guerilla campaign has been implemented for IKEA in Paris. Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture. The key idea behind the stunt is to demonstrate the quality and [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 
5 Comments » Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg. Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, direct marketing, guerilla marketing, Marketing, russia 3 Comments » 
