If you’re a man, you know how hard a shop-tour to IKEA may be when you’re with your better half. If you’re a woman, you know just the same. Looks like IKEA know is, too: introducing first-ever husband playground, where a shopping woman can leave her male company and forget for the time. The IKEA [...]
Nice way to minimize the costs of medical devices The british surgeons have found out that the cheap pencils they give away at IKEA stores are a better tool for marking cuts in bones during facial and head surgeries. The markings are superior to solutions used in the surgeries, they are harder to wash away [...]
Looks like IKEA’s Swedish practices of doing good business are influencing the American division of the company, too. Eight of its locations in California (this is 90% of IKEA’s California facilities) will very soon be redesigned to reduce the ecological damage by installing solar energy panels. Pending governmental permits, installation can begin in late Fall, [...]
Zalim 
Posted in Business, Culture, Design, Marketing 
Tags: ecology, environment, IKEA, solar energy 
No Comments » Nice series of print ads from agency Grabarz & Partner made for IKEA Germany. Unlike usual, the ads focus on troubles you may come across when assembling IKEA furniture. To expres all those troubles and frustration the furniture is built in surreal letters reading desperate words like “Help”, “Oops” or “Shit”. Obviously, the campaign is [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, furnit, Germany, Grabarz & Partner, IKEA, print No Comments » A popular Sydney sidewalk Circular Quay was turned by IKEA into a walk-in kitchen, where the passers-by could take an opportunity to pose for photographs. 3D chalk artists Jenny McCracken and Anton Pulvirenti developed a scene that gave an illusion of an enormous kitchen sink complete with dish rack. The stunt was part of IKEA’s [...]
A very clever guerilla campaign has been implemented for IKEA in Paris. Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture. The key idea behind the stunt is to demonstrate the quality and [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 5 Comments » 
