I am pretty much the guy who loves traditions. Coming from the place I come it is not uncommon. However, as traditions and wisdom of the past are good in some areas of life, they are what many business failures stem from. People of business talk about flexibility and its importance in proper responding to [...]
I posted a couple of news whith interesting design for bottled water, one of which was missing some volume to share with dry lands, while another one’s (Water For Water) profit was aimed at implementing various water projects in developing countries. Now, there’s another interesting design from Karim Rashid. PSFK reports about Water Bobble: Water [...]
Zalim 
Posted in Design, Innovations 
Tags: bottle, bottled water, Design, Innovations, packaging, water 
No Comments » So, the new service from Google is out, called Google Buzz. It was coming, I guess, considering the growing shift towards social media, and the falure of the giant to get a firm hold of this market. Previous attempts were, to put it softly, not very successful. Remember Orkut or OpenSocial? No surprise if you [...]
Zalim Posted in Innovations, Internet Tags: google buzz, Innovations, Internet, microsoft, opensocial, orkut, social media, twitter, yahoo! No Comments » Brand DNA posted a piece on this creative device. Very smart idea: A USB drive that scents the air with a Jean Paul Gaultier fragrance as you work. The device is a free gift that comes together with purchased item. Nice move for sellers of perfumes, coffee, chocolate and the like. Share on Facebook
Zalim Posted in Design, Innovations Tags: chocolate. design, Coffee, Innovations, perfume, usb No Comments » The long story of hopes and speculations was ended yesterday, with announcement of Apples new device – the iPad, which I would call a hybrid of iPhone and a notebook. Much was talked over this outing, much was discussed about what it would be like and what its name would be, and which products it [...]
I was writing not so long ago, about Jon Lunetta trying to approach the Russian mobile marketers here in Russia, and how slow (actually zero response) the latter were… This is the tendency with mobile marketing here in Russia: companies open for a certain client – be it a old buddy or good partner from [...]
Zalim Posted in Advertising, Innovations, Marketing Tags: Advertising, Innovations, Marketing, mobile, mobile marketing No Comments » I have just come across a video that we’ve made when working at TeriMobile. This was about our Bluetooth marketing platform – TeriZone. If interested, have a look, the videos aren’t so bad to describe the service at work. You need to a flashplayer enabled browser to view this YouTube video You need to a [...]
Zalim Posted in Advertising, Innovations, Marketing Tags: ad, Advertising, bluetooth advertising, bluetooth marketing, Innovations, Marketing, Telecom, video 8 Comments » Reading the Russian business magazines here, I have come to a strong feeling that anything new that is being undertaken by a company is received with skepticism by ALL other players in the industry. I mean, guys, just have some consideration to do a small reading about what goes on with your rival, and have [...]
The previous post about Bluetooth marketing was actually written in late march, and although the situation remains more or less the same in this sphere, I did know what I was talking about then. A month later our company finished internal testing stage of our new product – TeriZone – which was a significant step [...]
Zalim Posted in Innovations, Marketing Tags: bluetooth, bluetooth marketing, Innovations, Marketing, mobile, technology, Telecom 3 Comments » As another innovative way to complement traditional marketing techniques along came Bluetooth marketing. This new concept has been in practice for not so long, and needs to get more attention from the consumers and marketers to start evolving in more or less significant scales. We aim in this brief article to disclose the basic features [...]
Zalim Posted in Innovations, Marketing Tags: bluetooth marketing, Innovations, Marketing, mobile, Telecom, telecommunications 2 Comments » 
