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	<title>Musings Of A Marketer &#187; internet ad</title>
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		<title>VisitDenmark&#8217;s Strange Move Brings It Down</title>
		<link>http://www.nastaev.com/2010/01/12/visitdenmarks-strange-move-brings-it-down/</link>
		<comments>http://www.nastaev.com/2010/01/12/visitdenmarks-strange-move-brings-it-down/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:33:46 +0000</pubDate>
		<dc:creator>Zalim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[denmark]]></category>
		<category><![CDATA[internet ad]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.nastaev.com/?p=86</guid>
		<description><![CDATA[The Danish tourism promotion agency VisitDenmark has made a shockingly strange advertising move, which seems to have proved blunderous in the end. In brief, the viral video showing a young mom talking about a one-night meeting with some touristm, was posted on YouTube.  The baby in her hands is, thus, the outcome of that night. [...]]]></description>
			<content:encoded><![CDATA[<p>The Danish tourism promotion agency <a href="http://www.visitdenmark.com" target="_blank">VisitDenmark</a> has made a shockingly strange advertising move, which seems to have proved blunderous in the end.</p>
<p>In brief, the viral video showing a young mom talking about a one-night meeting with some touristm, was posted on <a href="http://www.youtube.com" target="_self">YouTube</a>.  The baby in her hands is, thus, the outcome of that night. What could have made such a company (it is tax-funded, by the way, and you should know how huge the taxes are in Denmark)?</p>
<p>The CEO of VisitDenmark, Dorte Kiilerich, sees the story in her discussion in Danish newspaper <a href="http://politiken.dk/indland/article787965.ece">Politiken</a> as a sweet story of a young modern woman living in a free society and taking responsibility for her decisions. Well, sorry, but I don&#8217;t buy it. Out of all the wonders of Denmark, out of all its beauties, what is making those people create a shallow story of a shall0w woman in a shallow encounter? For God&#8217;s sake, you have Andersen&#8217;s tales, you have been promoting the image of  &#8220;Wonderful Copenhagen&#8221;, you have the Little Mermaid, the Nyhavn harbour, Tivoli and Legoland, you have the Hamlet&#8217;s castle in Helsinger, and you do a good deal of nice events there. I&#8217;ve spent a lot of time in Copenhagen and I do love its atmosphere. There&#8217;s nothing to think up &#8211; you have it all.</p>
<p>This video had a lot of views on YouTube and there was a lot of noise about this. The response was probably not so good, &#8217;cause the CEO, according to <a href="http://cphpost.dk/news/national/88-national/47028-visitdenmark-director-resigns.html" target="_self">The Copenhagen Post</a>, resigned from her position.</p>
<p>P.S. You can see the video <a href="http://politiken.tv/nyheder/indland/article787913.ece" target="_self">here</a>,  just in case.</p>
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