Posts Tagged ‘Internet’

Steps for Better Affiliate Income from PPC Ads

Abigail Eva, a webmaster and content creator to various web-resources, has kindly agreed to share some of  her materials for our consideration. Here we publish one of her articles advising on the choice of car insurance. ___ Affiliate marketing is one of the easiest ways of making the best earnings via internet. With the help [...]

5 Mistakes Of Corporate Blogging

More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques. However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of [...]

Beauty Contest For Online Community

Sostav.ru, a Russian website collecting news and articles about marketing, advertising, design and many more, happening around the world, has made a nice move to engage the audience. Knowing how many companies related to the sphere are visiting the website during and outside the office hours, the guys have made a decision to carry out [...]

Burger King To Sponsor Digg’s 404 Page

BrandDNA reports: Burger King in the US is running an inovative campaign on Digg – they’re sponsoring error messages. Mistype a term into the Digg search feed and it returns a cheeky message promoting Burger King. The message reads: Looks like your search had a typo. Maybe you’ve got tiny hands. The beefy $1 Burger [...]

Buzz On Google Buzz

So, the new service from Google is out, called Google Buzz. It was coming, I guess, considering the growing shift towards social media, and the falure of the giant to get a firm hold of this market. Previous attempts were, to put it softly, not very successful. Remember Orkut or OpenSocial? No surprise if you [...]

Choice Of The Content Language

Darren Rowse at ProBlogger posted a question to find out how in which languages his audience preferred to blog. People from all over the world responded, some of them use English to reach a wider audience, other are willing to sacrifice the number of readers to certain reasons of their own. To me, the choice [...]

Ads Targeting Their Goals

Do you often see an ad that, you think, is not serving its purpose well? I do sometimes. All the time, in fact. But do I have a right to discuss that? Do I know the real purpose of that or the other ad? Take, for example, the latest Google video Parisian Love. To me, [...]

Anti-Alcohole Ad Using A Tale By The Brothers Grimm

A Russian ad has been posted on video-streaming sites. The ad is aimed to remind the hazards of alcohole abuse. The story seems to be based on a tale by the Brothers Grimm about a Rat-catcher who led the rodents to water to drown them. A very nice move, powerful and catching. Unfortunately, I don’t [...]

A Happiness Machine From Coca-Cola

I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind. I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The [...]

Barilla’s Interactive Communication

It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion. Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website – called DiscoverBarilla where a visitor can fill up his/her friend’s name and have a postcard [...]

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