What happens when you start marketing before you are ready? Do you know a great way to throw your marketing money away without any effort? I have changed an Internet provider recently at home. I am not loyal to anyone here, so I don’t have a problem switching to the one with a better offer. [...]
Among other things, I have been busy last week completing the content-filling and adaptation / localization process for a website. This is an international company, they have sites for at least 10 countries already, and now they are opening in Russia, too. So, what is the main lesson one will learn when creating a site [...]
Zalim 
Posted in Business, Innovations, Internet 
Tags: content, Internet, localization, start-up, translation, website 
No Comments » A very interesting idea started up by Starbucks recently. It is about crowdsourcing – the company has introduced a MyStarbucksIdea.com website where you can register to share your ideas about just how the company could improve. The visitors can view the ideas by recent, popular and top all-time (which must be the same as popular [...]
Zalim Posted in Innovations, Internet, Marketing Tags: community, crowdsourcing, ideas, Internet, Marketing, starbucks, web 2.0 No Comments » Andy Beal, co-author of Radically Transparent Monitoring and Managing Reputations Online book was a guest writer at Mashable, with a summary of 10 factors to save your online reputation. An interesting posting, worth reading. Very briefly, it goes like this: 1. Know your Achilles heel. Being aware of your weak points will help you be [...]
Zalim Posted in Business, Internet, Marketing Tags: blogging, blogs, corporate communications, Internet, Marketing, online reputation, PR, web 2.0 2 Comments » Here is another reason to pay attention to the Russian Internet space. Gazprom Media (part of the Gazprom) has acquired the Russian copy of YouTube – the video sharing site Rutube.ru. The site was started right after the older brother was bought by Google. The Russian site has not received the same amount of money, [...]
Zalim Posted in Innovations, Internet, Marketing Tags: gazprom media, Internet, russia, rutube, video, video sharing, web 2.0 No Comments » While MySpace are still looking for their staff, another network – Hi5 – are welcoming the Russian audience with the newly introduced interface in Russian. But even these guys have been late, the Russian extention Hi5.ru being already booked by cybersquatters. The company quotes the E-marketer’s article expecting Russia to be the 2nd biggest Internet [...]
Zalim Posted in Innovations, Internet Tags: hi5, Internet, myspace, social network, web 2.0 2 Comments » I am afraid I was too fast hailing guys from GoDaddy. It appears they are making troubles to some of the Russian hosters – banning the domains registered at GoDaddy and hosted at some Russian providers. I read a post here (in Russian) – in June 2006 GoDaddy blocked 1399 domains hosted at one of [...]
Ever had a chance to beta test a coffee? Here’s Joffrey’s Coffee & Tea Company coming up with a cute idea. As a blogging you are invited to beta test a new flavoured coffee. The main requirements are that you have to be a blogging, testing and coffee enthusiast. Sign up by providing your blog [...]
Zalim Posted in Innovations, Internet, Marketing Tags: beta test, blogs, Internet, Marketing, web 2.0 No Comments » Food Production Daily reports Mars launching a gift service throough Facebook. This wouldn’t be a big deal, knowing how many widgets have been coming out for Facebook. However, this new service takes a step further on, since it is not any longer a virtual giftshop – the chocolates are pretty real and can actually be [...]
Zalim Posted in Innovations, Internet, Marketing Tags: facebook, Internet, Marketing, mars, social network, web 2.0 No Comments » I have just stumbled upon a great website – Kiva.org, a project started by Matt and Jessica Flannery, which helps small entrepreneurs in developing countries get funding from all over the world. The feature that makes it great is that you do not give the money away, but rather loan it to the entrepreneur of [...]
