A simple idea of providing laundries with a plastic bag has become an ambient advertisement for LG’s new washing machine Steam Direct Drive. The project, developed by Y&R Dubai, was held, obviously, in Dubai. The neighbourhood laundries were provided with LG-branded laundry bags to deliver their ironed clothes in. The colorful bag quickly became kind [...]
Zalim 
Posted in Advertising, Design 
Tags: ambient, Design, Dubai, LG, Steam Direct Drive, UAE, washing machine, Y&R, Y&R Dubai 
No Comments » LG marked the opening of IFA 2010 in style by unveiling a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the upcoming range of devices under the LG Optimus series label. The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a [...]
Check out this cute TV Ad for LG’s new LED TV set Infinia. An elephant climbs a tree to see the world from a different perspective, just like you would if you had LG Infinia. The only difference is that the elephant did a lot fighting with his nature to have this chance, while you [...]
