A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup. The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week. Becks is not supposed to [...]
Zalim 
Posted in Advertising, Marketing 
Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 
1 Comment » There should be more tips to this complex subject, but here are at least some of what I think you’ll always need to keep in mind. 1. Understand your costs This is simple. You have to have a margin if you are in commerce. If you have a number of products serviced on one territory [...]
More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques. However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of [...]
Zalim Posted in Innovations, Internet, Marketing Tags: blogging, blogs, communities, Internet, Marketing, social media, web 2.0 No Comments » Coke is launching limited edition cans featuring the players of the French soccer squad that is going to perform at FIFA 2010 World Cup. The players are featured as if they are celebrating scoring a goal. The box rooms 12 cans with the images of Steve Mandanda, Franck Ribery, Patrice Evra, William Gallas, Lassana Diarra, [...]
Zalim Posted in Design, Marketing Tags: coca-cola, coke, collection, Design, FIFA world cup, football, limited edition, Marketing, soccer No Comments » I have recently come across a very nice idea of making such a dull and unimportant thing as disposable cups much more fun. At that moment I appreciated the idea but left it out of the blog. Something has made me come back to it, though, so here the idea is: A cup acquires a [...]
A very powerful piece of advertising art I came across the other day when browsing Internet. The ads are developed by McCann Ericksson team for Russia Today TV channel. The ad was claimed “ad of the month” in January by Awards for National Newspaper Advertising (the ANNAs) in the British media. The ads feature two [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, ahmadinejad, controversial, Marketing, obama, politics, terror 2 Comments » If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka. The idea is [...]
Zalim Posted in Advertising, Culture, Design, Marketing Tags: Advertising, coupon, Design, Marketing, matreshka, mcdonalds, olympic games, packaging, russia No Comments » I already talked about how I love the efforts of Coca-Cola marketing people. Cool device from Japan. Coke vending machine is actually a robot, says Stan Lee at Brand DNA. Share on Facebook
Zalim Posted in Design, Innovations, Marketing Tags: coca-cola, coke, Design, Marketing, vending No Comments » There’s an interesting post by Drew McLellan on Marketing Profs on how you should always start thinking from yourself when marketing your product or service. Don’t point your initial tactics at prospects or customers. Your first target is closer to home. Do you want to talk to an audience that has a vested interest in [...]
Zalim Posted in Business, Marketing Tags: employee, inbound marketing, internal marketing, Marketing, motivation 4 Comments » GigaOm have recently revealed 5 common myths that could kill a startup, and suggested the true statements instead. I believe, some points must be useful for those interested. 1. Hire smart people (false) vs Hire stars (true). This is not to undermine the intelligence that is vital for execution itself. There’s another factor, which is [...]
