Here’s a nice move from a young Russian talent, Eugeniy Danilov, the creative copywriter who once got the first prize at Eurobest Young Creatives competition. He publishes a lot on Ebay offering The Cannes Lions Grand Prix starting at just $1 mln. The lot says that the detailed information can be found at http://buycanneslionsgrandprix.blogspot.com, which [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Cannes lions, copywriting, ebay, Marketing 
6 Comments » I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind. I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » Here below is a very cute idea from the designer Soon Mo Kang. The so called Hanger Tea is shaped as a t-shirt on a hanger which is hooked on the cup rim. There are questions as to the feasibility of the project: is it possible to ship the bags undamaged? is there a special [...]
The Russian edition of Forbes published a small note in their recent issue, about the items on which most of the Russian population economise during the crisis. Looks like the beer and tobacco producers can stop troubling themselves, ’cause they are the last ones on the list, with food and clothes at the top. I [...]
Zalim Posted in Business, Culture, Marketing Tags: beer, Culture, forbes, Marketing, russia, sigarettes No Comments » Just came across this post about a location-based advertising tech, seems to have great potential. New York city buses are equipped with the LCD screens on their sides, to more effectively communicate messages to people out there in the streets. Not only the ads are no longer static, but they are also being adapted to [...]
Zalim Posted in Advertising, Innovations, Marketing Tags: Advertising, digital, location based services, Marketing, outdoor No Comments » Every detail in direct mailing is important. But have you ever thought of an envelope as the detail that might sell your offer? Below are some hints on how certain details may work in your favour. Start teasing the audience already with the envelope Start with your best offer Use pictures and graphs to make [...]
It is recognized – not unjustly – that emails have won the bigger share of direct mailing from physical mails. Naturally, the advantages of Internet over physical communication are obvious and very strong. However, how fair is it to put an end to simple old-fashioned way – sending out mails by post? There are a [...]
Zalim Posted in Internet, Marketing Tags: direct mail, direct marketing, email, mail, Marketing No Comments » It is well understood that the beginning of a direct mail is very important – that is where the first glance of a reader falls, that is where he/she decides whether he/she is going to read on or not. As important is the body of the mail – that is where the reader will decide [...]
Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg. Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, direct marketing, guerilla marketing, Marketing, russia 3 Comments » It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion. Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website – called DiscoverBarilla where a visitor can fill up his/her friend’s name and have a postcard [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, barilla, branding, cuisine, Internet, italian food, italy, Marketing No Comments » 
