Forbes Russia has posted an interesting article with the most prominent street BTL-campaigns. Here is the brief for you, it’s a must-read one, don’t miss it
1. Flyvertising at the Frankfurt Book Fair
Client: Eichborn Publishing House
Agency: Jung von Matt / Neckar
7,000 companies from 100 countries and 300,000 guests. That’s a hell of a bunch [...]
Zalim 
Posted in Advertising, Innovations 
Tags: BBDO, Eichborn, flashmob, flyvertising, IQ Marketing, Jung von Matt / Neckar, mars, moscow, Mugabe, Ozon.ru, Saatchi & Saatchi, Snickers, T-Mobile, TBWAHuntLascaris, The Liverpool Street Station Dance, The Zimbabwean, Trillion Dollars Campaign 
No Comments » By the end of April consumers (not in Scotland, Wales or Ireland, I guess) will be able to find a new Mars chocolate bar in stores. Being a sponsor for English football (or soccer, if
you prefer that) team in South Africa World Cup, the company has made a decision do make a radical change to [...]
Zalim Posted in Business, Design, Marketing Tags: chocolate, chocolate bar, England, FIFA world cup, football, JKR, mars, soccer No Comments » Food Production Daily reports Mars launching a gift service throough Facebook. This wouldn’t be a big deal, knowing how many widgets have been coming out for Facebook. However, this new service takes a step further on, since it is not any longer a virtual giftshop – the chocolates are pretty real and can actually be [...]
Zalim Posted in Innovations, Internet, Marketing Tags: facebook, Internet, Marketing, mars, social network, web 2.0 No Comments » 
