1. Flyvertising at the Frankfurt Book Fair

Client: Eichborn Publishing House

Agency: Jung von Matt / Neckar

7,000 companies from 100 countries and 300,000 guests. That’s a hell of a bunch of target audience for a BTL effort. German publishing house Eichborn and the agency Jung von Matt / Neckar have managed to surprise the visitors with a unique campaign, where the channel was…flies. They even made up a new word – flyvertising. 200 flies were attached small flyers with the House’s logo and stand location. The flies were set free inside and passed the message to people all around. Not sure how readable it was but it certainly made people smile

2. Trillion Dollars Campaign From Zimbabwe

Client: The Zimbabwean (Newspaper)

Agency: TBWA\Hunt\Lascaris

The opposition newspaper circulates in the Republic of South Africa. This campaign was set against the dictatorship of the president Mugabe. The idea was to demonstrate the weak management of the current president that resulted in the local currency becoming one of the weakest in the world. 1 trillion dollar notes were distributed to every single contact to remind that the figure is nothing in Zimbabwe. Short after the campaign the government cancelled the local currency shifting to US dollar, South African rand, Botswana’s pula and British pound.

The newspaper itself showed great results – its sales sored, the website hits increased heavily. The agency, TBWA\Hunt\Lascaris from South Africa, got 50 awards both in the country and at international contests. One of the banknotes is exhibited at The British Museum.

3. T-Mobile Dance

Client: T-Mobile

Agency: Saatchi & Saatchi London

The textbook flashmob at Liverpool Street station in London. All of a sudden music started inside the station and people around started dancing. Imagine what the station should have turned into with 350 people dancing. The video posted on Youtube got 20 mln hits.

A month later Universal Music released a soundtrack called The Liverpool Street Station Dance, consisting of 8 tracks. T-Mobile users could download the album free of charge.

4. Snickers Squirrels get arrested in Moscow’s Red Square

Client: Mars Russia

Agency: BBDO Moscow

Autumn 2008 Moscow was invaded by sqirrelmen. They made shows in metro, on bus stations near snickers billboards, and in the end they showed a battle right on the Red Square. Totally, there were around 20 videos of crazy squirrels, which got over 500,000 hits on Youtube.

5. Beware of D@G

Client: Ozon.ru (online store)

Agency: IQ Marketing

@ sign is referred to as “dog” in Russia. This wordplay was the main focus for IQ Marketing when developing the campaign. The dog got fed up with people buying offline, so she ran away from Ozon.ru to scare people away from the streets. The mad animal ran around in Moscow and Saint Petersburg attacking passers-by. The slogan: “Beware of a mad dog. Stay in at your homes”.

The agency got a Cannes Lions Grand Prix for the campaign.

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you prefer that) team in South Africa World Cup, the company has made a decision do make a radical change to their packaging design. The traditional dominance of black color is giving place to white now, with additional touches of red and blue. The goal of this re-design was to make the packaging look like an English flag, with the three lions – the symbol of English team.

The design is prepared by JKR.

This is not the first move from Mars related to this sort of sports events. Remember changing the MARS text to BELIEVE in 2006, in support of the English team again. Didn’t help with the game then, let’s see the result this year

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What you need as a Facebook user, is choose a gift (for the moment this will have to be a Twix or Galaxy chocolate), and make a payment through PayPal. The recepient then will be delivered a Facebook message, requiring a mobile number to which a voucher code is sent. This code can then be exchanged for the gift at one of 12 500 participating shops through the UK.

The idea looks pretty raw to be, and only UK-based just yet, however, it is a pleasure to see the giants like Mars searching for ways to combine traditional marketing techniques with completely new methods of our digital age.

One might argue that a gift should be, well, gived… Rather than having the receiver search for the participating stores. True, but let’s hope this will be another step further. And… come on, as if you wouldn’t like to get or give a little something to a mate that you might not have a chance to meet every day but rather once in a month, or not even so. And this now becomes just a couple of clicks away.

I don’t know how confidential the information is, and neither do I know how strict the regulations are, but it would be great for Mars if they had a chance to link their cute widget to birthdays or anniversaries info on Facebook, and let the best customers have little somethings from Mars themselves…

Technorati : facebook, internet, marketing, mars, social network, web 2.0

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