The healthy initiative of ridding the menu of burgers in McDonalds comes from the French branch – it is a restaurant in Paris that welcomes its guests to try the salad bar menu only – no burgers, no fries. This is a pilot launch, before actually switching to the purely health menu, the company had [...]
Zalim 
Posted in Business, Marketing 
Tags: france, health, healthy food, mcdonalds, paris, restaurant 
No Comments » A very nice funny print campaign from McDonald’s in France called Come As You Are. The prints were developed by agency BETC Euro RSCG, France, and they feature some interesting movie characters that come to have a bite at McDonald’s. Special thanks for Cinderella’s drive-through on a pumpkin, that was hilarious Credits: Advertising Agency: BETC [...]
Zalim Posted in Advertising, Design Tags: Advertising, BETC Euro RSCG, Design, Euro RSCG, france, mcdonalds, print No Comments » I’ve posted a number of ads from McDonald’s referring to them as great pieces of advertising thought. I guess, time has come to add up a little criticism here Consumerist has offered the readers to vote for the worst ads in America, and here comes McDonald’s winning one of the special prizes: Most grating performance [...]
This shot comes from Finland. DDB Helsinki agency guys seem to have chosen to replace Batman’s icon with McDonald’s logo. I wouldn’t feel secure with that in the sky, but the idea is to communicate the concept of McDonald’s as something that comes to help when you are hungry. Kinda funny, but not convincing Credits: [...]
Zalim Posted in Advertising, Design Tags: Advertising, Batman, DDB, DDB Helsinki, Design, Finland, mcdonalds No Comments » Interesting simplistic creativity from Innovo DDB in Croatia agency for McDonald’s. The idea is that the shortest way from any point A to any point B should go through a McDonald’s restaurant. I guess, that is not true, at least not in my math Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, Design, Innovo DDB, mcdonalds, print No Comments » An ambient campaign from McDonald’s in Canada, developed by agency Cossette. The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants. Share on Facebook
Zalim Posted in Advertising Tags: Advertising, ambient, Beach Umbrella, Canada, Cossette, Design, mcdonalds No Comments » TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city. The ambient campaign, outside the Niederdorf restaurant, [...]
Simple, yet beutiful piece created for McDonald’s by German Heye Group. To demonstrate the 24 hours operation mode, they replaced the Moon with McDonald’s bun, and just in case you may misunderstand, the text clears it for you: Open 24 hours. Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, Design, Heye Group, mcdonalds, print No Comments » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s. On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka. The idea is [...]
Zalim Posted in Advertising, Culture, Design, Marketing Tags: Advertising, coupon, Design, Marketing, matreshka, mcdonalds, olympic games, packaging, russia No Comments » 
