An ambient campaign from McDonald’s in Canada, developed by agency Cossette.
The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants.
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Zalim 
Posted in Advertising 
Tags: Advertising, ambient, Beach Umbrella, Canada, Cossette, Design, mcdonalds 
No Comments » TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city.
The ambient campaign, outside the Niederdorf restaurant, helps [...]
Simple, yet beutiful piece created for McDonald’s by German Heye Group.
To demonstrate the 24 hours operation mode, they replaced the Moon with McDonald’s bun, and just in case you may misunderstand, the text clears it for you: Open 24 hours.
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Zalim Posted in Advertising, Design Tags: Advertising, Design, Heye Group, mcdonalds, print No Comments » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s.
On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go to [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka.
The idea is that [...]
Zalim Posted in Advertising, Culture, Design, Marketing Tags: Advertising, coupon, Design, Marketing, matreshka, mcdonalds, olympic games, packaging, russia No Comments » 
