Musings Of A Marketer » mcdonalds

Burger-Free McDonald’s

Zalim — Mon, 24 Jan 2011 18:43:11 +0000

The healthy initiative of ridding the menu of burgers in McDonalds comes from the French branch – it is a restaurant in Paris that welcomes its guests to try the salad bar menu only – no burgers, no fries. This is a pilot launch, before actually switching to the purely health menu, the company had tried one restaurant with a mixed menu (salad bar was introduced additionally to the traditional Mac menu) in a Parisian suburb, resulting after one year’s work in an increased check (Euro 15 vs Euro 4).

If the concept gets popular with the customers, some more restaurants will follow.

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McDonald’s: Come As You Are

Zalim — Thu, 21 Oct 2010 19:41:40 +0000

A very nice funny print campaign from McDonald’s in France called Come As You Are. The prints were developed by agency BETC Euro RSCG, France, and they feature some interesting movie characters that come to have a bite at McDonald’s.

Special thanks for Cinderella’s drive-through on a pumpkin, that was hilarious

Credits:

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano

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McDonald’s: Worst Actor Wins Consumerist’s Prize

Zalim — Fri, 08 Oct 2010 20:01:41 +0000

I’ve posted a number of ads from McDonald’s referring to them as great pieces of advertising thought. I guess, time has come to add up a little criticism here

Consumerist has offered the readers to vote for the worst ads in America, and here comes McDonald’s winning one of the special prizes: Most grating performance by a human – with this video:

Credits for this incredible work go to the following team:

Agency: DDB
SVP, Group Creative Director: Bill Cimino
VP/ CD: Tim Souers (Mark Olson)
CD: MaryBeth Adduci (Don’t Talk to Me/Coffee)
ACD/ Copywriter: David Oif (Mark Olson)
CD: Faye Kleros (Don’t Talk to Me)
Executive Director of Integrated Production: Diane Jackson
VP/Group Executive Producer: Marianne Newton
Senior Producer: Mark Olson
Production Manager: Joann Baker
Production Business Manager: Tara Wert

Prod Company: Tool of North America
Director: Tom Routson
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Kristy Kessler
DP: Michael Bonvillain
Art Director: Ken Averill

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McDonald’s: SuperMac or Batman?

Zalim — Fri, 01 Oct 2010 08:09:36 +0000

This shot comes from Finland. DDB Helsinki agency guys seem to have chosen to replace Batman’s icon with McDonald’s logo. I wouldn’t feel secure with that in the sky, but the idea is to communicate the concept of McDonald’s as something that comes to help when you are hungry. Kinda funny, but not convincing

Credits:
Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Joonas Antikainen / Left & Right
Retoucher: Antti Salminen
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Additional credits: Kirsi Pärni, Kimmo Syvari

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McDonald’s: The Shortest Way From A to B

Zalim — Wed, 15 Sep 2010 10:58:00 +0000

Interesting simplistic creativity from Innovo DDB in Croatia agency for McDonald’s.

The idea is that the shortest way from any point A to any point B should go through a McDonald’s restaurant. I guess, that is not true, at least not in my math

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McDonald’s: Beach Umbrella

Zalim — Thu, 02 Sep 2010 18:41:16 +0000

An ambient campaign from McDonald’s in Canada, developed by agency Cossette.

The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants.

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McDonald’s: Pedestrian Fries

Zalim — Wed, 04 Aug 2010 09:58:11 +0000

TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city.

The ambient campaign, outside the Niederdorf restaurant, helps the company deal with increased competition from independent street stalls providing fast food.

Credits:

Agency: TBWA Switzerland, Zurich
Creative Director / Copywriter: Michael Kathe
Creative Director: Martin Friedlin
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder

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Moon Bun From McDonald’s

Zalim — Mon, 21 Jun 2010 18:39:48 +0000

Simple, yet beutiful piece created for McDonald’s by German Heye Group.
To demonstrate the 24 hours operation mode, they replaced the Moon with McDonald’s bun, and just in case you may misunderstand, the text clears it for you: Open 24 hours.

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McDonald’s Playful Billboard

Zalim — Tue, 27 Apr 2010 07:14:25 +0000

DDB Stockholm agency has developed a very cute advertising idea for McDonald’s.

On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go to the nearest restaurant to get that product for free.

Very nice interactive, engaging idea for increasing short-term sales and creating a positive, fun image of McDonalds.

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BigMac Matreshka From Vancouver

Zalim — Wed, 03 Mar 2010 19:03:55 +0000

If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka.

The idea is that the packs are placed one into another, just like with the famous Russian doll, until, finally, you reach a free Big Mac coupon. To make it even more like at home, the coupon is made in Russian. With the failures of the Russian sportsmen, this move might warm them up a little

The team working on the project:
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman

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