Coca-Cola France has teamed up with telecoms giant Orange to promote its drinks to teenagers. The Happy Blabla campaign enables Orange mobile phone users to win free calls and text messages thanks to codes printed on 265m selected drinks. It is believed to be the first campaign of its kind in France. Drinks included are [...]
Zalim 
Posted in Advertising, Marketing 
Tags: coca-cola, coke, Happy Blabla, mobile marketing, Orange, Telecom 
No Comments » I was writing not so long ago, about Jon Lunetta trying to approach the Russian mobile marketers here in Russia, and how slow (actually zero response) the latter were… This is the tendency with mobile marketing here in Russia: companies open for a certain client – be it a old buddy or good partner from [...]
Zalim Posted in Advertising, Innovations, Marketing Tags: Advertising, Innovations, Marketing, mobile, mobile marketing No Comments » I was posting about the problems one is likely to face when trying to contact for a prospective partner. A couple of months ago I was approached by Jon Lunetta of MyWaves Inc. He was exploring opportunities for connecting to Russian mobile service providers to arrange partnership programmes for their clients, with MyWaves’ technology platform. [...]
Zalim Posted in Business, Innovations, Internet, Marketing Tags: communications, Marketing, mobile marketing, mywaves inc 1 Comment » 
