This nice ad from the Russian BBDO agency tells you about the kind of situations you can avoid by using Google Maps Street View service. Staying at a family hotel that is next door to a sex shop – not quite what you would choose So, you should “know before you go”… Credits: Agency: BBDO, [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, BBDO, Design, Google Maps, moscow, print, russia, Street View 
No Comments » The last days of 2010 some of Moscovites could enjoy the New Year greetings written right on the snow in different areas of the city. Turns out the idea belongs to EcoLogo agency, they call themselves “the natural advertising agency”, and, obviously, the look for the natural surrounding to turn them into the advertising media. [...]
Zalim Posted in Advertising Tags: Advertising, EcoLogo, moscow, natural advertising, russia, snow No Comments » Young & Rubicam Moscow agency has teamed up with MEC and Moscow City Advertisement to create an attractive campaign for Palmolive brand. The campaign was initiated by TV spot where the main character showers in a fountain with the Palmolive creme – It’s so pleasurable, it’s addictive – says the slogan. Then the street pillars [...]
Zalim Posted in Advertising Tags: Advertising, Mediaedge:cia, moscow, outdoor advertising, Palmolive, street shower, viral, Young & Rubicam No Comments » Coty Beauty LCC is running an interesting outdoor campaign for new male fragrance Davidoff Champion. They have turned some of Moscow’s bus stops into fitness clubs. Davidoff’s brand manager, Elena Milenbach, says: Davidoff Champion demonstrates a man’s desire to be strong both physically and mentally, to be a Champion. Sports is a vital part of [...]
Zalim Posted in Advertising, Design Tags: Advertising, Coty Beauty LCC, Davidoff, Davidoff Champion, Design, moscow, outdoor advertising, russia No Comments » Forbes Russia has posted an interesting article with the most prominent street BTL-campaigns. Here is the brief for you, it’s a must-read one, don’t miss it 1. Flyvertising at the Frankfurt Book Fair Client: Eichborn Publishing House Agency: Jung von Matt / Neckar 7,000 companies from 100 countries and 300,000 guests. That’s a hell of [...]
Zalim Posted in Advertising, Innovations Tags: BBDO, Eichborn, flashmob, flyvertising, IQ Marketing, Jung von Matt / Neckar, mars, moscow, Mugabe, Ozon.ru, Saatchi & Saatchi, Snickers, T-Mobile, TBWAHuntLascaris, The Liverpool Street Station Dance, The Zimbabwean, Trillion Dollars Campaign 1 Comment » Strolling on Arbat street (a famous walking street in the center of Moscow) with my friends I was shocked to see the Starbucks coffee shop. These guys have been very quiet and I somehow missed the moment of their opening. I have actually been waiting for the chain to open, and didn’t quite understand the [...]
