VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street. The full-size VW Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly [...]
Zalim 
Posted in Advertising 
Tags: Advertising, Agency V, france, JCDecaux, outdoor advertising, paris, Volkswagen, Volkswagen Up, VW 
No Comments » Tractor Outdoor agency was approached by Emirates Airlines through its media partner Starcom MediaVest/Nu-Venture and the creative agency Draftfcb, with a wonderful idea. The project was to to mount a vertical garden in the shape of the world map, to demonstrate the world-wide presence of the Emirates. “We have admired the work of French vertical [...]
Zalim Posted in Advertising, Design Tags: Advertising, Cape Town, Draftfcb, Emirates Airlines, outdoor advertising, Patrick Blanc, South Africa, Starcom MediaVest, Tractor Outdoor No Comments » Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim Posted in Advertising, Innovations Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers No Comments » Lego’s outdoor campaign at bus stops in Singapore puts you through to a parallel world: blended with the real background, the murals show what you can’t see: a whale stuck in the concrete surface, a monster hanging down from the bridge, and a huge caterpillar staring right at you. The scenes were designed by Ogilvy [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Lego, Nicholas Foo, Ogilvy, Ogilvy Malaysia, outdoor advertising, Singapore No Comments » Nice idea for outdoor advertising comes from London: Phil Clandilon and Steve Milbourne along with a young French intern Xavier Barrade have come with posters made in 3D that pop out from the wall surface to grab your attention as you walk by. This project with the sculptures of horses made of paper is developed [...]
Zalim Posted in Advertising, Design Tags: 3D, Design, Dry the River, outdoor advertising, poster No Comments » Clarity Coverdale Fury agency has developed an outdoor campaign for Clear Way Minnesota, aimed at preventing the risk caused by cigarettes and other tobacco products. As the project developers say, the campaign is carried out as a response to tobacco lobby which spends up to $200 million annually to attract new younger clients who have [...]
Zalim Posted in Advertising, Design Tags: Advertising, Clarity Coverdale Fury, Clear Way Minnesota, Design, outdoor advertising, smoking No Comments » This is a series of hidden installations on the streets from Amnesty International to raise awareness on the prisoner Troy Davis, who has been on a death sentence for as long as 19 years now, despite the fact that there still are doubts about his conviction. The poster is installed on fence rails and it [...]
Zalim Posted in Advertising, Design Tags: Advertising, ambient, Amnesty International, Brothers and Sisters, death sentence, Design, Mentalgassi, outdoor advertising, poster 1 Comment » Young & Rubicam Moscow agency has teamed up with MEC and Moscow City Advertisement to create an attractive campaign for Palmolive brand. The campaign was initiated by TV spot where the main character showers in a fountain with the Palmolive creme – It’s so pleasurable, it’s addictive – says the slogan. Then the street pillars [...]
Zalim Posted in Advertising Tags: Advertising, Mediaedge:cia, moscow, outdoor advertising, Palmolive, street shower, viral, Young & Rubicam No Comments » Coty Beauty LCC is running an interesting outdoor campaign for new male fragrance Davidoff Champion. They have turned some of Moscow’s bus stops into fitness clubs. Davidoff’s brand manager, Elena Milenbach, says: Davidoff Champion demonstrates a man’s desire to be strong both physically and mentally, to be a Champion. Sports is a vital part of [...]
Zalim Posted in Advertising, Design Tags: Advertising, Coty Beauty LCC, Davidoff, Davidoff Champion, Design, moscow, outdoor advertising, russia No Comments » A super cool campaign from Canada. MacLaren McCann Toronto agency presents an outdoor series for Coca-Cola. The straws reach out to the clients – some lead to windows for people to sip from home, others feed ladies in other brands’ billboards. The brands are not real, however, so you can’t call it co-branding. Too bad, [...]
Zalim Posted in Advertising, Design Tags: Advertising, Canada, coca-cola, coke, Design, MacLaren McCann, McCann, outdoor advertising, Toronto 1 Comment » 
