Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim 
Posted in Advertising, Innovations 
Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers 
No Comments » This great idea for toy cars brand Hot Wheels is developed by Ogilvy Bogota. Instead of an ordinary informational billboard, the company has chosen to place a huge road loop on a bridge overpassing a highway in Bogota, Columbia. Looks like the guys are not playing games with us Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, billboard, Bogota, Columbia, Design, Hot Wheels, Ogilvy, outdoor No Comments » Swedish agency DDB Stockholm has come up with a great timely offer for Volkswagen’s Passat 4Motion. To demonstrate the idea of Passat being adjusted to the severe Swedish winters, the billboard with the winter offer was set up on an iced lake surface to let it live until the ice breaks, thus drowning the billboard [...]
Zalim Posted in Advertising Tags: Advertising, billboard, DDB, DDB Stockholm, outdoor, Passat, print, Sweden, Volkswagen No Comments » This ad calls you to think twice before driving unsafe. A billboard extender noticed in the Russian city of Nizhniy Novgorod, features a body that has broken the billboard after a car accident. This could be your body, – the billboard reads. The witnesses say that the billboard was removed after about 4 days. This [...]
Zalim Posted in Advertising, Design Tags: billboard, Design, outdoor, russia, safe driving, social ad No Comments » An interesting piece of outdoor advertising appeared on the street of Gomel, Belarus. The billboard features a badly injured lady presened as “the champion in racing across traffic road”. The billboard may seem offensive to some, but I believe it rather appeals to positive emotions. The main goal of averting people from crossing the road [...]
Zalim Posted in Advertising, Design Tags: Advertising, Belarus, billboard, Design, outdoor, road police No Comments » Great implementation of outdoor advertising for Mini Countryman in Milan. Just placing a car on a billboard was not enough – they used one of the surfers from another, seemingly fake, billboard to leave his friends and stare at the car. Nice one, surely brings a smile Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, billboard, Design, Mini, Mini Countryman, outdoor, outdoor advertising No Comments » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s. On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » Just came across this post about a location-based advertising tech, seems to have great potential. New York city buses are equipped with the LCD screens on their sides, to more effectively communicate messages to people out there in the streets. Not only the ads are no longer static, but they are also being adapted to [...]
Zalim Posted in Advertising, Innovations, Marketing Tags: Advertising, digital, location based services, Marketing, outdoor No Comments » 
