Musings Of A Marketer » packaging

Vanishing Fruit Wash Label

Zalim — Thu, 27 Oct 2011 11:21:20 +0000

Here is an awesome label for fruit sellers.

Scott Amron’s vanishing fruitwash labels dissolve as you wash them and turn into some sort of a soap that helps you wash the fruit it is sticked to, thus removing water-resistant wax, pesticides and bacteria. The label will not be washed away by water unless you “activate” it by rubbing.

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Method Rethinks Detergent Packaging

Zalim — Mon, 27 Jun 2011 11:29:06 +0000

Method detergent line comes up with a concept of “jug-free America”. The awkward and heavy packaging is replaced by light, easy-to-store and, which is more important, easy-to-use dispenser bottle.

You pick it up at a store whenever you need it and carry it just like another bottle of water, you don’t need to think where to place it in your room. It doesn’t leak, it doesn’t make you dirty with dust. Just press the button when you need an amount of detergent – simple as that.

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Sheffield Honey Company: Premium Honey, Simple Design

Zalim — Thu, 11 Nov 2010 20:06:59 +0000

I’ve recently posted a note about honey guys from Australia with an ultimately simple packaging design. Here comes another company – Sheffield Honey Company – with a premium high quality product in a simple packaging. I guess, the simple the better in honey industry The product must say it all…

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Spotted Cow – It’s Really Spotted

Zalim — Wed, 10 Nov 2010 20:01:14 +0000

Designed by Motto, these milk bottles bring real fun and playful spirit to the consumer. This was the idea – the brand had to be young and playful. The design inspiration came from childhood memories of finding images in clouds. A splash of milk in the shape of a cow yielded the ideal design solution. Through the use of various colors in the logo, on the cap and within the type, a clear distinction between each milk variety is made quickly, while evoking engagement with the consumer.

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Nude Bee Honey: Unlabeled

Zalim — Wed, 22 Sep 2010 12:10:47 +0000

Nude Bee Honey Co. was established by two partners – Edward Okun and Jared Cantor – this year. The idea was to supply fresh raw honey made by various beekeepers. Different varieties of honey is made by the beekeepers which means each single delivery is a limited edition.

The packaging is done just great. As simple as the business concept itself, with no unnecessary labels, the design reflects the main idea: Nude means raw, natural, healthy… and, of course, 100% pure. See the unique product instead of reading unique labels

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Sugarfree Arctic Candy: Made Of Berries

Zalim — Tue, 14 Sep 2010 18:48:14 +0000

Nice packaging design from Neue made for Sugarfree Arctic Candy. The simplistic visualization drags attention to what’s inside: berries growing north of the Arctic Circle. Cooled by the arctic wind and warmed by the midnight sun, these berries ripen at a slow pace and grow to be sweeter than other berries. Extreme weather brings up extreme berries.

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Product Design: Froosh

Zalim — Wed, 14 Jul 2010 18:57:07 +0000

Nice piece of design from Pearlfisher made for Swedish smoothie brand Froosh.

Pearlfisher has created a unique logo, cleverly linking the double ‘o’ to symbolise a simple fruit emblem. The new logo is then complemented by the bold strapline that defines Froosh as, fruit: bottled.

The bottle graphics create immediate on-shelf differentiation from the big players, with strong statements that speak directly to the consumer with a twist of humour. It also works to reinforce the brand’s positioning as the ultimate healthy yet filling snack.

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Olive & Sinclair: Chocolate From The Good Old Time

Zalim — Tue, 08 Jun 2010 18:36:48 +0000

Guys at Olive & Sinclair in Nashville, Tennessee, produce chocolate. This is a very nice chocolate, hand crafted and made fully of natural ingredients. What could be more natural than what was manufactured in our grannies’ times?

Probably, this is the question that has led the company to pack their chocolate in this packaging: it’s using old fonts, colors are somewhat faded, everything tells you that inside that pack you have something from your mom’s and dad’s childhood.

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A Hot Dog Is Also A Dog

Zalim — Wed, 02 Jun 2010 07:17:10 +0000

A nice piece of design by Bangkok-based studio Subconscious prepared for TrueCoffee.

TrueCoffee is a coffee shop that serves bakery and coffee in a modern cosy environment. They have introduced a new fast food product – a hot dog – which was supposed to be appealing for a young audience.

What the designers did for packaging, was that they interpreted the meaning of the phrase and put it what it literally means – a “hot” as an adjective and a “dog” as a noun. As a result they’ve come up with a cute dachshund satanding against a fan. Nice move!

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Cappucino Coffee Stick

Zalim — Tue, 01 Jun 2010 12:36:54 +0000

Interesting piece of design from Heo Jeong Im. Cappucino Coffee Stick is a new packaging for instant coffee. Now you can just pour water in a cup and put the stick inside. The coffee is on the stick and it is ready as your dip the stick in your cup. The stick can naturally serve you as a spoon, too.

This is just a concept so far, but looks like it shouldn’t take long before one of the coffee giants adopt this. Photos and a video are here below:

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