VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street. The full-size VW Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly [...]
Zalim 
Posted in Advertising 
Tags: Advertising, Agency V, france, JCDecaux, outdoor advertising, paris, Volkswagen, Volkswagen Up, VW 
No Comments » Some awesome sculptures made by the British artist Tony Cragg, and reveiled to the public at FIAC 2011 in Paris. Enjoy! Share on Facebook
The healthy initiative of ridding the menu of burgers in McDonalds comes from the French branch – it is a restaurant in Paris that welcomes its guests to try the salad bar menu only – no burgers, no fries. This is a pilot launch, before actually switching to the purely health menu, the company had [...]
Zalim Posted in Business, Marketing Tags: france, health, healthy food, mcdonalds, paris, restaurant No Comments » A very clever guerilla campaign has been implemented for IKEA in Paris. Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture. The key idea behind the stunt is to demonstrate the quality and [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 5 Comments » 
