Musings Of A Marketer » perfume http://www.nastaev.com Blog By Zalim Nastaev Tue, 07 Feb 2012 11:36:27 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Levelus: Perfume For Practical Carpenters http://www.nastaev.com/2010/04/05/levelus-perfume-for-practical-carpenters/ http://www.nastaev.com/2010/04/05/levelus-perfume-for-practical-carpenters/#comments Mon, 05 Apr 2010 17:06:40 +0000 Zalim http://www.nastaev.com/?p=427 A smart piece of design art from the Russian-based studio ArtLebedev.

Levelus is a perfume filled in a bottle that would be perfect for people of construction professions. The fragrance is calabriane bergamot, rosemary clementine oil, which go along with wood notes of birch, cedar vetiver (this is a nod to the profession, indeed) and sweet iris root and cardamon.

But the scent is not the issue in this case. What is clever here is the bottle it is filled in, which is not really just a bottle – it also serves as a level.

The packaging comes in 20, 40 and 60 ml. You can also change the cartridge if you have used it up and want some more.

Creative Team:
Art Director: Artemy Lebedev
Designer: Oleg Morev
Industrial Designers: Alexei Sharshakov, Benjamin Flannaghan
Modeler: Alexander Pozdeyev
Consultant: Katerina Makarova
Visualizator: Anton Veryovkin
]]> http://www.nastaev.com/2010/04/05/levelus-perfume-for-practical-carpenters/feed/ 1 USB Drive With Scent http://www.nastaev.com/2010/02/08/usb-drive-with-scent/ http://www.nastaev.com/2010/02/08/usb-drive-with-scent/#comments Mon, 08 Feb 2010 08:23:23 +0000 Zalim http://www.nastaev.com/?p=162 Brand DNA posted a piece on this creative device. Very smart idea: A USB drive that scents the air with a Jean Paul Gaultier fragrance as you work. The device is a free gift that comes together with purchased item. Nice move for sellers of perfumes, coffee, chocolate and the like.

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