This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally.

Mashable in their post refer to an older video using the same idea, made for AARP’s U@50 video contest in 2007. It was placed 2nd back then.

This video, in its turn, is based on an Argentinian political ad (it won silver Cannes lion in 2006) made by SAVAGLIO\TBWA agency, Buenos Aires.

Now that I look at all three vids, the idea is pretty simple, but man, how effective and influential it is!

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The ad was claimed “ad of the month” in January by Awards for National Newspaper Advertising (the ANNAs) in the British media. The ads feature two images contradicting to one another, thus telling two sides of the story.

The question are used to put a doubt on seemingly obvious facts, thus claiming the viewer to think more and question more to get a clear and true picture of what is going on around the world.

Among the most impressive image oppositions are Barack Obama vs Mahmoud Ahmadinejad (Question: Who Poses Greater Nuclear Threat?), Terrorist vs NATO Soldier (Question: Is Terror Only Inflicted By Terrorists?).

Here are the ads:

It turns out that major airports in the USA refused to display the ads, which has led to another smart idea from Russia Today: “politically correct ad” leads you to original ad on the RT website.

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