There should be more tips to this complex subject, but here are at least some of what I think you’ll always need to keep in mind. 1. Understand your costs This is simple. You have to have a margin if you are in commerce. If you have a number of products serviced on one territory [...]
What would be the very first thing you come up with when you think of advantages for private labeled goods? I’m pretty sure it is the competitive price. People at Russian retail chain Azbuka Vkusa have turned the concept upside down, and chose the super-premium segment for their private label. I applaud, ’cause I believe [...]
Zalim 
Posted in Business, Marketing 
Tags: Azbuka Vkusa, premium, pricing, private label, retail, retail chains 
No Comments » One day or another you have to expect that you will have to increase prices for your product/service. The level will depend, of course, and here, in Russia, it is hardly acceptable. Government can’t help it, their forecasts and plans for the forthcoming year are never true. So, what would be your way out – [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer relations, customer retention, inflation, Marketing, pricing No Comments » 
